Middle East Marketing Specialist

Boston Consulting Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global consulting firm in Dubai is seeking a Marketing Specialist to enhance its regional reputation and execute multi-channel marketing campaigns. The successful candidate will have at least 5 years of B2B marketing experience and be fluent in English. This role involves working closely with cross-functional teams and developing innovative marketing strategies.

Qualifications

• Minimum of 5 years of professional B2B experience, including communications and strategic marketing.
• Fluent verbal and written communication in English; Arabic is a plus.
• Strong understanding of business themes in the Middle East.

Responsibilities

• Support the PA marketing team in enhancing BCG’s regional reputation.
• Launch and sustain new Intellectual Property initiatives.
• Collaborate to plan, coordinate, and execute multi-channel marketing campaigns.

Skills

Project management

Communication

Relationship management

Analytical skills

Flexibility

Education

Relevant marketing degree

Tools

Windows

Word

Excel

PowerPoint

Outlook

Job description

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom‑line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading‑edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Marketing Specialist, you will be a part of the Practice Area (PA) marketing team, responsible for the marketing and communication functions of BCG Middle East’s PAs. You will support the team in enhancing BCG’s reputation and strategically positioning key topics that we want to be recognized for within the GCC market through multichannel campaigns aimed at optimizing opportunities to meet business objectives. This includes PR, digital, social media, events, and employee advocacy, with a focus on intellectual property, external reputation, expert positioning, and client engagement. You will work closely with Senior Marketing Specialists and consulting experts across several PAs to drive the marketing communications agenda and collaborate with the broader team for support across priorities and channels. You will also work closely with the wider marketing team to drive functional expertise and process, as well as implement new and innovative opportunities to further strategic objectives.

YOUR RESPONSIBILITIES WILL INCLUDE :

• Strategy & Planning

  Supporting the PA marketing team in enhancing BCG’s regional reputation and influence at both industry and client levels.

  Support to develop and implement integrated marketing plans aligned with stakeholder needs and business objectives.

  Launch and sustain new Intellectual Property (IP) initiatives, including publications, media materials, and digital campaigns.

  Ensure regional alignment with global BCG marketing initiatives by building strong connections with global counterparts.

  Link marketing efforts to commercial goals to support Business Development impact.

• Campaign Execution & Optimization

  Collaborate to plan, coordinate, and execute multi‑channel marketing campaigns across digital, social media, PR, and events.

  Assist with optimization tasks such as monitoring, reporting, and optimizing campaigns using data insights and performance metrics.

  Prepare campaign performance and ROI reports, including social media and event analytics.

  Partner with the Marketing OPS team to implement SEO best practices and continuously improve paid and organic campaign performance.

• Events & Partnerships

  Build and maintain relationships with key event organizers to enhance BCG’s presence at industry conferences.

  Develop event branding and execution plans for multilevel activations and client engagements.

  Work with external communications agencies to ensure seamless coordination across workstreams.

• Media Relations & Content Production

  Support Partners and spokespeople in preparing for interviews and press launches; coordinate media training when required.

  Create differentiated and impactful social media plans for key initiatives.

  Produce high‑quality multimedia content by collaborating with video and sound production teams.

  Develop innovative marketing assets and experiment with new formats to strengthen BCG’s regional leadership.

  Manage media monitoring and maintain up‑to‑date press coverage reports.

• Internal Communications & Employer Branding

  Drive PA employer branding through internal communication channels to engage and motivate employees.

  Prepare content for internal newsletters, intranet updates, and internal campaign announcements.

• Operations & Administration

  Maintain campaign calendars, dashboards, and marketing trackers to ensure smooth project management.

  Manage approval processes, purchase requests, budget tracking, and vendor coordination for marketing expenses.

  Maintain contact databases for media, event organizers, and internal stakeholders.

  Provide general administrative support to the marketing team, including meeting coordination and documentation management.

YOU’RE GOOD AT

• You are highly flexible and adapt your style to changing situations and audiences with tact, poise, and patience, demonstrating persistence to drive change and contributing to a positive and productive work environment.
• You’re great at managing relationships: you’ll work positively and collaboratively with various teams to understand the requests and deliver effectively.
• You master interactions between different teams and can contribute to multiple work streams at once and prioritize efforts accordingly.
• You have an eye for detail and a habit of keeping track of what’s going on around you.
• Organization skills: ability to handle competing priorities effectively.
• You have significant experience in project management and the ability to parallel process multiple initiatives.
• You are results‑driven and self‑motivated.
• Ability to perform successfully in a fast‑paced, intellectually intense, service‑oriented environment.
• Resourcefulness, high attention to detail, and strong problem‑solving capabilities.
• Ability to work effectively as a member of a team.
• An eye for innovation ensures we maintain an outside‑in perspective with a strong willingness to experiment and bring new offerings to life.

What You’ll Bring

• A relevant marketing degree plus a minimum of 5 years of professional B2B experience, including communications and strategic marketing.
• Fluent verbal and written communication in English; Arabic is a plus.
• Strong understanding of business themes in the Middle East.
• An avid interest in storytelling and digital formats.
• Analytical, confirmable assessment of content to extrapolate insights and messaging.
• Advanced level computer skills: Windows, Word, Excel, PowerPoint, Outlook.
• A strategic mindset with a focus on innovation, problem‑solving, and continuous improvement.
• Management of diverse stakeholders with a focus on service orientation, collaboration, and responsiveness.
• Strong interpersonal skills and ability to work independently as well as effectively in a team.

Who You’ll Work With

You will be working closely with the Marcomms team, which includes the priority topic / PA marketers, events, internal comms, employer branding, marketing ops, and business development. You will regularly interact with the internal teams, ME leadership, and other colleagues in offices across the BCG network as well as external stakeholders.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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