Merchandiser cum Sales Executive

Gulfa Mineral Water and Processing Industries LLC; Ajman; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the beverage industry seeks a proactive Merchandiser cum Sales Executive. The role involves managing products, optimizing sales through strategic merchandising, and collaborating with buyers and retail teams to enhance customer satisfaction and profitability.

Qualifications

• Proven experience in merchandising and sales, preferably in FMCG or beverage/water industry.
• Ability to work in a fast-paced environment and meet sales targets.
• Strong understanding of consumer behavior and retail dynamics.

Responsibilities

• Plan product assortments and prepare sales and stock plans.
• Maintain a comprehensive library of sales, stock, and market trend data.
• Monitor stock levels and adjust inventory based on market demand.

Skills

Analytical skills

Communication

Interpersonal skills

Retail dynamics understanding

Education

Bachelor’s degree in Business Administration

Bachelor’s degree in Marketing

Bachelor’s degree in Supply Chain

Tools

MS Excel

Sales forecasting tools

Job description

Job Summary:
We are seeking a proactive and detail-oriented Merchandiser cum Sales Executive to join our team. The ideal candidate will be responsible for managing product assortment, optimizing sales through strategic merchandising, and maintaining a strong relationship with buyers, distribution teams, and retail outlets. This role combines sales strategy with inventory control and display management to maximize profitability and customer satisfaction.

Key Roles & Responsibilities:

• Plan product assortments and prepare sales and stock plans in coordination with buyers.
• Liaise with buyers, retail outlets, and the distribution team to ensure seamless product flow and availability.
• Maintain a comprehensive and updated library of sales, stock, and market trend data.
• Collaborate with visual merchandising teams and store managers to determine optimal product displays to boost sales.
• Prepare and present budget plans, sales forecasts, and performance reports for new product ranges.
• Monitor stock levels and adjust inventory based on seasonal forecasts and market demand.
• Analyze bestsellers by identifying key factors such as pricing, style, packaging, and consumer preferences to optimize sales performance.
• Keep track of competitors' pricing, product strategies, and market trends.
• Identify slow-moving stock and propose markdowns, promotions, or bundling strategies to clear inventory.
• Collect and analyze customer feedback and buying patterns to refine product offerings and marketing strategies.

Qualifications & Requirements:

• Bachelor’s degree in Business Administration, Marketing, Supply Chain, or a related field.
• Proven experience in merchandising and sales, preferably in FMCG or beverage/water industry.
• Strong analytical skills and proficiency in MS Excel and sales forecasting tools.
• Excellent communication and interpersonal skills to work cross-functionally with teams.
• Ability to work in a fast-paced environment and meet sales targets.
• Strong understanding of consumer behavior and retail dynamics.

Key Competencies:

• Strategic planning and forecasting.
• Inventory and stock management.
• Sales analysis and reporting.
• Visual merchandising.
• Market and competitor analysis.
• Customer-oriented mindset.