MENA Regional Growth & Brand Marketing Lead

Duolingo; Dubai; On-site; AED 220,000 - 331,000; Full time

Job summary

A global language education platform is seeking a creative marketer based in Dubai to enhance brand awareness across the Arab region. This role demands 5 years of consumer marketing experience, particularly in social media and growth marketing. The ideal candidate will have a strong grasp of local trends and consumer behavior, along with a proven ability to lead innovative campaigns. Join us in transforming the way millions learn languages.

Qualifications

• 5 years of consumer marketing experience with a focus on social media.
• Proficient in Arabic and excellent English speaking/writing skills.
• Experience in leading marketing and PR communication campaigns.

Responsibilities

• Develop a marketing strategy to grow brand awareness in MENA.
• Hire and lead agencies for the marketing plan.
• Implement social media partnerships and PR campaigns.
• Analyze local marketing efforts and adjust strategies.

Skills

Consumer marketing

Social media marketing

Growth marketing

Creative storytelling

Cultural awareness regarding Arab consumers

Job description

A global language education platform is seeking a creative marketer based in Dubai to enhance brand awareness across the Arab region. This role demands 5 years of consumer marketing experience, particularly in social media and growth marketing. The ideal candidate will have a strong grasp of local trends and consumer behavior, along with a proven ability to lead innovative campaigns. Join us in transforming the way millions learn languages.