MENA Influencer Campaigns Lead

WPP Media Limited; Dubai; Hybrid; AED 180,000 - 300,000; Full time

Benefits offered by this job

Hybrid work model

Competitive medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Job summary

WPP Media Limited is seeking an Influencer Manager to own day-to-day planning and delivery of influencer campaigns across client accounts. You will manage campaigns end-to-end—from strategic recommendations and creator selection to budget tracking, content reviews, approvals and reporting, while guiding executives and client teams.

You will build creator strategies, maintain relationships with creators and agents, monitor KPIs, and optimize campaigns across multiple platforms and markets.

Qualifications

• 4-6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications.
• Proven track record of managing multi-creator campaigns across platforms and markets.
• Experience managing budgets, negotiations, client communication and junior team members is required.
• Bachelor’s degree in marketing, communications, media, public relations or a related field is preferred.

Responsibilities

• Translate client briefs into influencer campaign approaches, creator territories, content formats, channel recommendations and execution plans.
• Build influencer strategies that balance brand objectives, audience relevance, creator authenticity, market nuance and measurable KPIs.
• Develop creator shortlists and recommendations across nano, micro, macro, celebrity, expert, community and niche talent depending on the campaign need.
• Lead the end-to-end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting.
• Manage campaign budgets, negotiate fees with creators and agents, track committed spend, monitor payment requirements and support finance reconciliation.
• Advise clients and internal teams on creator usage, whitelisting, partnership ads, content rights, paid amplification and platform best practice where required.
• Oversee influencer reporting, analyze performance data, extract insights and develop recommendations for future optimization.
• Own day-to-day client communication, including status updates, campaign recommendations, issue management and performance readouts.
• Manage and mentor Executives, ensuring clear delegation, quality control, timely follow-up and professional development.
• Build and maintain strong creator, agent and partner relationships to secure better access, quality, flexibility and value for clients.
• Identify opportunities to improve processes, templates, reporting standards, influencer rosters and ways of working.
• Collaborate closely with media, strategy, creative, social, commerce and client service teams to integrate influencer work into the wider communications plan.
• Stay ahead of platform changes, creator trends, disclosure requirements, regional cultural nuances and category developments.

Skills

Influencer marketing

Creator partnerships

Social media

Public relations

Talent management

Education

Bachelor's degree in marketing, communications, PR or related field

Job description

WPP Media Limited is seeking an Influencer Manager to own day-to-day planning and delivery of influencer campaigns across client accounts. You will manage campaigns end-to-end—from strategic recommendations and creator selection to budget tracking, content reviews, approvals and reporting, while guiding executives and client teams.

You will build creator strategies, maintain relationships with creators and agents, monitor KPIs, and optimize campaigns across multiple platforms and markets.