MENA Gaming Marketing Lead - Data-Driven Growth

Skillsearch; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading gaming publisher is seeking a Senior Marketing Manager in Dubai to develop and execute marketing strategies across diverse gaming genres. The ideal candidate will have over 7 years of experience in marketing within the gaming industry and deep knowledge of MENA markets. Fluency in English and Arabic is required. This role offers the opportunity to shape impactful campaigns in a fast-growing region focused on innovation and creativity.

Benefits

Dynamic and inclusive environment

Opportunity to work with a global publisher

Collaborative team culture

Qualifications

• At least 7 years of marketing experience in gaming, entertainment, or consumer technology.
• Deep expertise in digital marketing, media planning, and analytics within MENA markets.
• Proven success in audience acquisition, engagement, and ROI-driven marketing campaigns.

Responsibilities

• Develop and implement marketing strategies tailored to multiple gaming genres.
• Craft positioning and go-to-market plans based on market insights.
• Lead integrated campaigns across owned, earned, and paid channels.
• Manage audience growth across social media and regional platforms.
• Monitor key performance indicators for decision-making.

Skills

Digital marketing

Media planning

Analytics

Storytelling

Project management

English fluency

Arabic fluency

Education

Bachelor's degree

Master's or MBA

Tools

Tableau

Excel

Job description

A leading gaming publisher is seeking a Senior Marketing Manager in Dubai to develop and execute marketing strategies across diverse gaming genres. The ideal candidate will have over 7 years of experience in marketing within the gaming industry and deep knowledge of MENA markets. Fluency in English and Arabic is required. This role offers the opportunity to shape impactful campaigns in a fast-growing region focused on innovation and creativity.