Marketing Strategist

DanKee DMCC; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

DanKee DMCC in Dubai is seeking a marketing strategist to shape and execute strategies aligned with business goals and revenue targets.

You will research consumer trends, market gaps, and competitors, then define messaging, positioning, and content funnels that drive qualified leads. You will track ROI, CAC, and ROAS, and optimize performance while collaborating with designers, content creators, paid media, and sales teams.

Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.
• 3-7 years of experience in marketing strategy, digital marketing, or brand management.
• Proficiency in Google Analytics, CRM systems, paid media platforms, and SEO/SEM.
• Strong analytical, problem-solving, and presentation skills.

Responsibilities

• Develop marketing strategies tied to business goals and revenue targets.
• Research consumer trends, market gaps, and competitors.
• Define campaign messaging, positioning, and content funnels that generate qualified leads.
• Track ROI, CAC, and ROAS, and optimize performance.
• Collaborate with designers, content creators, paid media, and sales teams.

Skills

Marketing strategy

Digital marketing

Brand management

Analytics

Presentation skills

Competitive analysis

Content strategy

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

SEO/SEM platforms

Paid media platforms

Job description

Develop marketing strategies tied to business goals and revenue targetsResearch consumer trends, market gaps, and competitorsDefine campaign messaging, positioning, and content funnels that generate qualified leadsTrack ROI, CAC, and ROAS, and optimize performanceCollaborate with designers, content creators, paid media, and sales teams

Desired Candidate Profile

Bachelors degree in Marketing, Business Administration, Communications, or a related field3-7 years of experience in marketing strategy, digital marketing, or brand managementProficiency in Google Analytics, CRM systems, paid media platforms, and SEO/SEMStrong analytical, problem-solving, and presentation skills