Marketing Specialist

Nybl; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading AI solutions company in Dubai is seeking a Marketing Specialist with 2-4 years of experience to support demand generation and pipeline growth. This hybrid role involves managing the website, optimizing SEO/SEM, and creating impactful content across campaigns. The ideal candidate has a strong foundation in either Digital or Content Marketing, with proficiency in tools like HubSpot and Google Analytics. This position offers significant visibility and growth potential within the team.

Benefits

Opportunity for impact

Hands-on experience in marketing

Clear pathway for growth

Qualifications

• 2–4 years of experience in marketing.
• Proficiency with digital and content marketing.
• Strong understanding of B2B marketing funnels.

Responsibilities

• Own and manage nybl’s website and SEO/SEM.
• Create and manage content for campaigns.
• Plan and optimize paid media campaigns.

Skills

Digital Marketing expertise

Content Marketing expertise

SEO/SEM knowledge

Proficient with HubSpot

Google Analytics skills

Project management

Tools

HubSpot

Google Analytics

LinkedIn Ads

Google Ads

Job description

About nybl

We are developing an AI ecosystem that enables businesses, in any industry, to be able to deploy
artificially intelligent solutions using both our platform and applications. Our mission is to develop
science-based, physics-informed AI applications for the critical industries that humanity needs to
survive and thrive.

By enabling brilliant people to solve pressing humanitarian, energy, scientific, and sustainability
challenges, we’re proving the power of AI to make a global impact. Our vision is to democratize AI -
unlocking the full depth and breadth of human potential through our suite of AI applications, a
world-class ML framework, and a platform that transforms data into actionable intelligence.

Job Description

We’re looking for a Marketing Specialist to join nybl’s marketing team. This role is ideal for someone with 2–4 years of experience who is ready to take the next step in their career. You’ll bring proven expertise in one of two areas (Digital Marketing or Content Marketing) and take ownership of initiatives that directly support demand generation, pipeline growth, and revenue impact. At nybl, you’ll gain visibility across the wider marketing function, and your focus will be to take ownership of either area. This is an opportunity to build on your existing expertise while shaping the way we scale marketing. Our team spans 11 countries and operates in hybrid and remote setups. This particular role is hybrid and based in Dubai, UAE.

Some of what you’ll do:

Digital Marketing:

● Own and manage nybl’s website, including updates, UX improvements, and optimization
● Conduct regular SEO/SEM audits and implement improvements to improve conversions
● Plan, execute, and optimize paid media campaigns across LinkedIn, Google, and other
platforms with a focus on lead generation and ROI
● Build and maintain performance dashboards to track digital KPIs (traffic, CTR, conversions,
pipeline contribution)
● Collaborate with content and design to develop assets that support digital campaigns
● Identify opportunities to test, experiment, and improve conversion rates across channels

Content Marketing:

● Create and manage content that fuels campaigns, including case studies, blogs, customer
stories, and thought leadership pieces
● Plan and execute content-driven campaigns such as webinars, roundtables, industry events,
and product launches
● Develop and manage email nurture flows and HubSpot automation to engage prospects
● Coordinate campaign assets across channels (social, email, landing pages, PR) for
consistent messaging
● Build and maintain a campaign calendar tied to sales and marketing objectives
● Measure and report on campaign and content performance, providing insights for
optimization
What we’re looking for
● 2–4 years of experience in marketing with proven depth in either Digital Marketing (website,
SEO/SEM, paid media, analytics) or Content Marketing (content creation, webinars, events,
email campaigns)
● Track record of contributing to demand generation, pipeline growth, and revenue outcomes
● Proficiency with tools such as HubSpot, Google Analytics, LinkedIn Ads, Google Ads, or
similar
● Experience managing projects or campaigns from planning through execution & reporting
● Strong understanding of B2B marketing funnels and lead lifecycle stages (MQL, SQL)
● Excellent writing, communication, and organizational skills
● Ability to balance strategic thinking with hands-on execution
● Ambition to grow into a role with more ownership and impact

What you’ll gain:

● The opportunity to own a core area of marketing and see your work directly impact the
company
● Hands-on experience with digital channels and/or content-driven campaigns in a deep-tech
environment
● Exposure to the full marketing function while building depth in your specialization
● The chance to work closely with other marketers and commercial teams, gaining visibility
into strategy and decision-making
● A clear pathway to grow your skills and step into greater ownership as nybl’s marketing
function scales