Marketing Operations Manager - The Emirates Group

Talent Pal; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing agency in Dubai is seeking an experienced Marketing Operations Manager to oversee the delivery of campaigns across various channels. The ideal candidate will have over 8 years of experience in account management, manage a team, and ensure campaigns adhere to brand guidelines. This role offers a tax-free salary and generous travel benefits, alongside health and leave packages.

Benefits

Attractive tax-free salary

Generous travel benefits

Excellent leave and healthcare package

Transport benefits

Life insurance

Qualifications

• 8+ years of experience in account management within an international marketing agency or an international organization's communications department.
• Must have excellent knowledge of all aspects of marketing production.

Responsibilities

• Manage the development and execution of campaigns across various channels.
• Oversee and manage agencies to ensure timely delivery of campaigns.
• Develop and coach the assigned team of Marketing Operations Specialists.

Skills

Account management

Leadership

Budget planning

International marketing

Education

Degree or Honours (12+3 or equivalent)

Job description

Job Purpose : About the role :

The successful candidate will manage the delivery of brand and tactical campaigns across all paid, owned and earned channels for a number of markets with varying size and complexity. Ensure campaigns are executed in accordance with brand guidelines and deliver on the briefs provided by the Brand Marketing Program Delivery Team. Responsible for managing relationships with multiple agencies across varying specialisms to ensure quality execution of campaigns across defined markets.

What you will do :

• Manage the development and execution of campaigns across various paid, owned and earned channels, ensuring quality, consistency and compliance with budget.
• Responsible for managing a team of specialists, providing support and direction as needed, to deliver brand and tactical campaigns across a number of dnata group businesses. Additionally, own the development and delivery of campaign execution for a number of higher value / complex businesses.
• Translate internal marketing briefs for creative and PR agencies, working in partnership with the agencies to develop campaign responses for Brand Marketing Program Delivery Team sign off, particularly for higher complexity markets.
• During implementation of campaigns, oversee and manage agencies (media, creative and PR) to ensure timely delivery as per the agreed brief and ensure quality of assets released is maintained at broadcast, collecting evidence from agencies or other sources as needed.
• Develop strong relationships with agencies, providing the guidelines and framework for the Emirates brand, while also working together to drive creative inspiration. Provide feedback to Media and Corporate PR on the performance of the media agency and PR agency.
• Work collaboratively with teams across the department, in particular working closely with the Brand Marketing Program Delivery Team from a commercial requirement perspective, and developing a strong relationship with the Strategic Planner to ensure data driven insights and recommendations are driven into campaigns across all defined markets.
• Responsible for ensuring the brand promise and customer experience are fully represented in campaigns across all touchpoints in all defined markets. Leverage data-driven recommendations from the Strategic Planner in campaign planning and execution, ensuring customer centricity in all campaign work.
• Effectively determine budgetary requirements for assigned markets, and make workable recommendations for optimization of the budget where possible, across each market. Monitor and forecast the utilization of the budget, providing timely recommendations to the Brand Marketing Program Delivery Team in situations of forecasted overspend or underspend.
• Develop and coach the assigned team of Marketing Operations Specialists, ensuring the team understand their objectives and the operating model, and have the necessary skills to execute the role effectively.
• Support on creating consistency across all regions and business unit support teams within Marketing Operations by raising issues to the Manager Marketing Operations, and following standardised guidelines and processes. Ensure learnings from activities is shared with the rest of the team, either in team forums or by keeping the Manager Marketing Operations informed.

Qualifications & Experience :

• Degree or Honours (12+3 or equivalent).
• 8+ years of experience in account management within an international marketing agency or in the communications department of an international organisation.

You’ll have an edge if you have :

• Experience of developing marketing briefs, planning and implementing annual budgets and activity plans, producing and implementing international marketing campaigns.
• Must have excellent knowledge of all aspects of marketing production and be well versed in international media planning.
• Experience in a leadership role.

Salary & Benefits :

Join us in a management role and enjoy an attractive tax-free salary. On top of our generous travel benefits, including discounted flights and hotel stays around the world, this managerial role also has an excellent leave and healthcare package. That’s on top of transport benefits, life insurance and more.

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