Marketing Manager – Real Estate

Tafaseel Group; Ajman; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading marketing firm in the UAE is seeking a Marketing Manager to drive strategies and strengthen brand presence. The ideal candidate should have over 7 years of marketing experience, including expertise in digital marketing and lead generation. Proficiency in Arabic is required. This role offers the chance to lead an in-house team and collaborate on multi-channel campaigns to enhance brand visibility.

Qualifications

• 7+ years of marketing experience, with 3+ years in UAE real estate.
• Proven expertise in digital marketing and campaign management.
• Arabic language proficiency is a must.

Responsibilities

• Develop comprehensive marketing plans aligned with company objectives.
• Oversee multi-platform marketing campaigns and content creation.
• Manage and optimize digital advertising campaigns for lead generation.

Skills

Digital marketing expertise

Lead generation

Strong leadership

Communication skills

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Social media platforms

Basic design applications

Job description

Job Description

We are looking for a results-oriented and creative Marketing Manager to lead our marketing strategies, strengthen our brand presence, and drive lead generation across all channels.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing plans aligned with company objectives.
• Conduct market research and competitive analysis specific to the UAE real estate sector.
• Identify and segment target audiences for customized campaigns.

1. Campaign Management & Content Creation

• Plan and execute multi-platform marketing campaigns (online and offline).
• Oversee social media content, print collateral, and video production.
• Coordinate with internal teams and external agencies to deliver high-quality marketing materials.

1. Digital Marketing

• Manage and optimize digital advertising campaigns (Google Ads, Meta, LinkedIn) to maximize lead generation.
• Improve website content, SEO performance, and overall digital presence.
• Track, analyze, and report on campaign performance with actionable insights.

1. Team Leadership & Coordination

• Lead the in-house marketing team and manage relationships with vendors.
• Work closely with the sales team to ensure marketing efforts align with sales targets.
• Maintain consistent branding and messaging across all channels.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 7 years of marketing experience, including 3+ years in the UAE real estate market.
• Proven expertise in digital marketing, lead generation, and campaign management.
• Proficient in social media platforms, Google tools, and basic design applications.
• Strong leadership, communication, and project management skills.
• Arabic language proficiency is a must.