Marketing Manager - Performance Marketing

Discovered MENA; Abu Dhabi; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading marketing firm in Abu Dhabi is seeking a Performance Marketing Specialist to drive campaign strategy and execution across paid media. Ideal candidates will have 6 years of experience in performance marketing, with a proven track record in driving results through digital campaigns. This role involves managing multi-channel campaigns, collaborating with agencies, and optimising assets to enhance lead generation and brand growth.

Qualifications

• 6 years’ experience in performance marketing, digital strategy, and campaign management required.
• Proven success with paid search, paid social, SEM, and programmatic campaigns expected.
• Strong SEO/SEM, CRM, and analytics expertise needed.

Responsibilities

• Develop and execute integrated performance marketing campaigns with clear KPIs.
• Lead content, messaging, and creative across channels.
• Manage campaigns end-to-end: segmentation, media buying, optimisation, analytics.

Skills

Performance marketing

Digital strategy

Campaign management

SEO/SEM expertise

CRM tools

Analytics

Data-driven decision making

Creative direction

Job description

We’re looking for a Performance Marketing Specialist with experience across European, APAC, or US markets.

You’ll take ownership of campaign strategy, creative direction, and content delivery across paid search, paid social, and SEM, while partnering with agencies to plan, buy, and optimise media. With expertise in SEO/SEM, digital ad buying, and CRM tools, you’ll drive lead generation, brand growth, and measurable results. PR knowledge is a plus.

Based in Abu Dhabi, this role is perfect for a marketer who thrives on combining data, technology, and storytelling to deliver results.

Overview

We’re looking for a Performance Marketing Specialist with experience across European, APAC, or US markets.

Responsibilities

• Develop and execute integrated performance marketing campaigns with clear KPIs
• Lead content, messaging, and creative across channels
• Manage campaigns end-to-end: segmentation, media buying, optimisation, analytics
• Collaborate with agencies and internal teams to maximise results
• Optimise websites, funnels, and digital assets for conversions
• Support sales and investor relations with marketing collateral
• Apply PR knowledge to amplify campaigns and manage reputation

Qualifications

• 6 years’ experience in performance marketing, digital strategy, and campaign management (B2B fintech, SaaS, financial services preferred)
• Proven success with paid search, paid social, SEM, and programmatic campaigns
• Strong SEO/SEM, CRM, and analytics expertise
• Experience managing agencies and multi-channel campaigns
• Data-driven, results-focused, and able to work independently
• Global perspective with exposure to European, APAC, or US markets