Marketing Manager Middle East

Dataiku; Dubai; On-site; AED 293,000 - 368,000; Full time

Job summary

A leading AI solutions company in Dubai is seeking a Senior Marketing Expert for the Middle East region. This role involves leading marketing initiatives, managing events, and collaborating closely with sales teams to drive pipeline growth and brand awareness. Candidates should have a strong background in B2B marketing, deep knowledge of the Middle East market, and the ability to execute both strategic and tactical marketing campaigns. Excellent communication skills in English are required, with Arabic as a plus.

Qualifications

• Must have 8+ years in B2B marketing, especially in tech.
• Experience in managing events and ABM strategies.
• Ability to adapt campaigns for the regional market.

Responsibilities

• Lead strategic marketing initiatives for pipeline growth.
• Collaborate with sales for alignment on objectives.
• Develop localized content to engage the regional audience.

Skills

B2B marketing

Middle East market knowledge

Cross-functional collaboration

Event management

Digital advertising

Content development

Education

8+ years of experience in B2B marketing

Tools

Salesforce

HubSpot

Job description

At Dataiku were not just adapting to the AI revolution were leading it. Since our beginning in Paris in 2013 weve been pioneering the future of AI with a platform that makes data actionable and accessible. With over 1000 teammates across 25 countries and backed by a renowned set of investors were the architects of Everyday AI enabling data experts and domain experts to work together to build AI into their daily operations from advanced analytics to Generative AI.

As the Senior Marketing Expert Middle East you will lead the development and of strategic marketing initiatives that drive pipeline growth increase brand awareness and establish Dataikus influence within the region. You will work closely with our sales team (Account Executives Customer Success Managers and Business Development Representatives) as well as global marketing functions to align regional efforts with overarching business objectives.

This role requires a seasoned marketing professional with a strong background in B2B marketing a deep understanding of the Middle East market and the ability to operate both strategically and tactically in a fastpaced highgrowth environment.

Key Responsibilities

Pipeline Generation & Brand Awareness

Event Management

• Develop and execute high‑impact regional events including conferences, customer meetups, webinars and Dataiku’s official Summit.
• Oversee Dataiku’s participation in third‑party industry events ensuring strong ROI and brand visibility.

Paid Campaigns

• Partner with global marketing teams to strategize and implement targeted paid campaigns optimized for the Middle East audience.
• Leverage digital and offline marketing channels to drive engagement and pipeline growth.

Content & Thought Leadership

Localized Content Creation

• Develop content that resonates with the region’s audience including customer stories and tailored messaging.

Collaborate with the global content team

• Adapt thought leadership pieces to the regional context.

AccountBased Marketing (ABM)

• Design and implement ABM strategies to support high‑value accounts in close collaboration with the sales team.

CrossTeam Collaboration & Enablement

Sales Alignment

• Work closely with AEs, CSMs and BDRs to ensure marketing initiatives directly support sales objectives.
• Equip the sales team with localized marketing materials, insights and tools to enhance their outreach and engagement efforts.

Partnerships & Alliances

• Build and maintain strong relationships with key partners and industry influencers to amplify Dataiku’s presence in the region.

Success Metrics

• Pipeline Growth: Demonstrate measurable impact on pipeline creation acceleration and revenue contribution.
• Brand Awareness: Expand Dataiku’s visibility and influence within the Middle East market.
• Campaign Effectiveness: Track and analyze the performance of marketing initiatives to optimize ROI and drive continuous improvement.

Qualifications

• Experience: Minimum of 8 years of experience in B2B marketing preferably within the tech or software industry.
• Regional Expertise: Strong understanding of the Middle East market, business culture and customer behaviors.
• Strategic & Tactical: Proven ability to develop and execute regional marketing strategies that align with business objectives.
• Marketing Skills: Expertise in managing end‑to‑end marketing campaigns, ABM, event and content development.
• Hands‑on experience with digital advertising platforms and CRM tools (e.g. Salesforce, HubSpot).
• Results‑Driven: Demonstrated ability to measure and optimize marketing performance based on data‑driven insights.
• Collaboration & Leadership: Strong ability to lead cross‑functional projects, influence stakeholders and drive alignment across teams.
• Communication: Excellent verbal and written communication skills in English; Arabic is a plus.

Location: Must be based in Dubai and open to travel within the region as needed.

What are you waiting for!

At Dataiku you’ll be part of a journey to shape the ever‑evolving world of AI. We’re not just building a product; we’re crafting the future of AI. If you’re ready to make a significant impact in a company that values innovation, collaboration and your personal growth we can’t wait to welcome you to Dataiku! And if you’d like to learn even more about working here you can visit our Dataiku LinkedIn page.

Our practices are rooted in the idea that everyone should be treated with dignity, decency and fairness. Dataiku also believes that a diverse identity is a source of strength and allows us to optimize across the many dimensions that are needed for our success. Therefore we are proud to be an equal‑opportunity employer. Practices are based on business needs without regard to race, ethnicity, gender identity or expression, sexual orientation, religion, age, neurodiversity, disability status, citizenship, veteran status or any other aspect which makes an individual unique or protected by laws and regulations in the locations where we operate. This applies to all policies and procedures related to recruitment and hiring, compensation, benefits, performance, promotion and termination and all other conditions and terms of employment. If you need assistance or an accommodation please contact us at …

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