Marketing Manager (Growth & Brand)

Nafsi Health; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A mental health platform in the UAE is seeking a Marketing Manager to lead its growth initiatives. You will work directly with the C-suite to execute a comprehensive marketing strategy, manage a team, and oversee campaigns that drive conversion and trust. The ideal candidate has over 3 years of experience in digital marketing, enjoys autonomy, and has proficiency in both English and Arabic. This position offers competitive salary and performance-based incentives, along with the flexibility to work from home 2-3 days a week.

Benefits

Competitive salary with performance-based incentives

Direct mentorship from leadership

Flexible work from home policy

Private Health Insurance

Access to training & development programs

Qualifications

• 3+ years of experience in digital marketing, ideally in startups or healthcare.
• Proven track record managing paid campaigns on Meta and Google Ads.
• Strong grasp of content marketing, campaign planning, and social storytelling.

Responsibilities

• Execute and scale marketing strategy across campaigns and organic channels.
• Oversee a team of marketing specialists and collaborate with other teams.
• Manage budget and performance metrics for marketing campaigns.

Skills

Digital marketing experience

Paid campaign management

Content marketing

Analytical mindset

Communication skills in English & Arabic

Tools

Google Analytics

Meta Business Suite

Canva

Notion

Job description

Job Summary

We’re looking for a data-driven, creative, and resourceful Marketing Manager to take full ownership of Nafsi’s growth and brand.

You’ll work directly with the C-suite to execute and scale Nafsi's marketing strategy across paid campaigns, organic channels, and storytelling that drives both conversions and trust. You'll oversee a team of marketing specialists (SEO, Meta, Content Creation) and work closely with the Business Development and Product team to execute the overall growth strategy.

Responsibilities

• Execute and scale marketing strategy across paid campaigns, organic channels, and storytelling initiatives.
• Oversee a team of marketing specialists (SEO, Meta, Content Creation) and collaborate with Business Development and Product teams.
• Work directly with C‑suite to align marketing initiatives with organizational objectives.
• Manage budget and performance metrics for marketing campaigns.
• Adapt to a hybrid work environment and manage remote collaborations.

Benefits

• Competitive salary with performance‑based incentives.
• Direct mentorship from the leadership team.
• Opportunity to build a movement that improves mental wellbeing in the region.
• Autonomy, creativity, and ownership from day one.
• Ability to work from home 2‑3 days a week.
• Private Health Insurance.
• Training & Development: access to professional courses, certifications, and mentorship programs.

About Nafsi Health

Nafsi Health is a DHA‑licensed mental health platform redefining access to care across the Middle East. Through online psycho‑therapy, psychiatry tele‑consultations, digital assessment tools, and personalised care plans, we’re building a movement that makes mental wellbeing accessible, relatable, and stigma‑free. We’ve been featured by Fast Company as one of the top apps transforming mental health in the region, and we’re just getting started.

Qualifications

• 3+ years of experience in digital marketing, ideally in startups, healthcare, or consumer apps.
• Proven track record managing paid campaigns (Meta + Google Ads).
• Strong grasp of content marketing, campaign planning, influencer collaborations, and social storytelling.
• Analytical mindset; comfortable with campaign metrics, tracking, and ROI optimisation.
• Familiarity with tools like Google Analytics, Meta Business Suite, Canva, and Notion.
• Excellent communication skills (English & Arabic proficiency).
• Nice to have: Experience with SEO, written content planning, and PR coordination.
• Experience in agile startup teams or health‑tech environments.