Marketing Manager GCC - Adhesives

Henkel Jebel Ali FZCO; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading multinational company in Dubai is seeking a dynamic Marketing Manager to lead and execute marketing initiatives across the GCC region. This role involves driving the marketing strategy, managing digital initiatives, and collaborating with Sales and Product teams. The ideal candidate has over 7 years of experience in marketing, particularly in B2B/B2C environments, and strong analytical skills. Knowledge of Arabic is an advantage.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 7+ years of marketing experience, preferably in B2B/B2C environments with multi-brand exposure.
• Proven track record in brand management, retail marketing, and digital strategy.
• Strong analytical, project management, and communication skills.
• Experience working in a matrix organization and leading cross-functional initiatives and teams.
• Regional experience in GCC markets required.
• Arabic language skills beneficial.

Responsibilities

• Drive the regional marketing strategy aligned with business objectives.
• Lead market analysis to identify growth opportunities and customer insights.
• Partner with Sales and Product teams to define go-to-market strategies.
• Strengthen brand awareness through integrated campaigns.
• Oversee all digital marketing initiatives and retail marketing activities.
• Manage events, training programs, budgets, and vendor coordination.

Job description

We are seeking a dynamic and strategic Marketing Manager to lead and execute marketing initiatives that drive business growth, strengthen customer engagement, and enhance brand positioning across the GCC region. This role will oversee a diverse portfolio of brands spanning multiple industries and customer segments. The ideal candidate combines strong strategic thinking with hands-on execution and a deep understanding of industrial markets, customer needs, and value-based marketing.

What you´ll do

• Drive the regional marketing strategy aligned with business objectives, sales targets, and the product portfolio.
• Lead market analysis to identify growth opportunities, customer insights, and competitive positioning.
• Partner with Sales and Product teams to define and execute go-to-market strategies for key segments and innovations.
• Strengthen brand awareness through integrated campaigns and high-quality marketing materials aligned with global guidelines.
• Oversee all digital marketing initiatives and retail marketing activities across the GCC region, including rebranding and in-store revamps.
• Manage events, distributor training programs, marketing budgets, and vendor coordination to ensure seamless execution.

What makes you a good fit

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field
• 7+ years of marketing experience, preferably in B2B/B2C environments with multi-brand exposure
• Proven track record in brand management, retail marketing, and digital strategy
• Strong analytical, project management, and communication skills
• Experience working in a matrix organization and leading cross-functional initiatives and teams
• Regional experience in GCC markets required
• Arabic language skills beneficial

JOB ID:25088602

Job Locations:United Arab Emirates, Dubai, Dubai

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application