Marketing Manager - End-to-End F&B Brand & Social Growth

Sabaku Cafe; Sharjah; On-site; AED 60,000 - 120,000; Full time

Job summary

A cafe in Sharjah is seeking a Marketing Specialist to own all marketing initiatives. Responsibilities include campaign planning, content creation for social media, and community engagement. Ideal candidates have 3-5 years of experience in F&B marketing, a strong photography portfolio, and are bilingual in Arabic and English. Proficiency in Instagram, TikTok, and design software is essential. The role embraces a Japanese-inspired aesthetic, demanding creativity and data-driven approach.

Qualifications

• 3–5+ years in F&B/hospitality/lifestyle marketing.
• Strong portfolio of café/food photography & short-form video.
• Bilingual: Arabic & English (clear copywriting in both).
• Tasteful eye for minimal/Japanese aesthetics; fast, organized, data-driven.

Responsibilities

• Build monthly plans and editorial calendars (EN & AR).
• Shoot & edit photos/reels; manage asset library and brand guidelines.
• Post, schedule, and engage daily; respond to comments/DMs & coordinate review replies.
• Plan offers/collabs/events; cover pop-ups and launches on-site.
• Run & optimize paid social (IG/TikTok); track UTMs and simple landing pages.
• Maintain listings (Google, delivery apps) and basic website updates (Squarespace).
• Report KPIs and insights; iterate based on data.

Skills

Copywriting: English

Strong Arabic

Instagram/TikTok management & community replies

Food photography & short-form videography

Editing: CapCut/Premiere + Lightroom/Photoshop

Brand/design sense (minimal, on-brand templates)

Campaigns & partnerships; on-site event coverage

Paid social ads + basic analytics/UTMs

Web/listings upkeep (Squarespace, Google Business)

Tools

Instagram

TikTok

Meta Ads

CapCut

Premiere

Lightroom

Photoshop

Canva

Figma

Google Sheets

Squarespace

Job description

A cafe in Sharjah is seeking a Marketing Specialist to own all marketing initiatives. Responsibilities include campaign planning, content creation for social media, and community engagement. Ideal candidates have 3-5 years of experience in F&B marketing, a strong photography portfolio, and are bilingual in Arabic and English. Proficiency in Instagram, TikTok, and design software is essential. The role embraces a Japanese-inspired aesthetic, demanding creativity and data-driven approach.