Marketing Manager – Digital, Growth & Brand

Confidentiel; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Confidentiel in Dubai seeks a digital‑driven Marketing Manager to lead strategy, accelerate growth and translate marketing investments into measurable commercial results. This role focuses 80% on digital marketing, paid media, social content and performance growth, with 20% on brand, partnerships and offline activities.

You will own the marketing function from strategy to execution and performance measurement.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 7–10 years of progressive marketing experience with digital & brand focus.
• Experience in B2B marketing, lead generation and ROI measurement.
• Fluency in English; Arabic preferred.

Responsibilities

• Develop and execute a digital marketing strategy aligned with growth targets.
• Own paid media across Meta, Google, TikTok, YouTube and more.
• Lead social media strategy across major platforms.
• Create content strategies for demonstrations and campaigns.
• Build influencer campaigns with measurable outcomes.
• Plan and manage 360° marketing and offline activities.
• Partner with sales to convert digital opportunities.
• Establish dashboards and KPIs for performance.
• Lead marketing automation and CRM practices.
• Manage budgets and ROI reporting.

Skills

Digital marketing

Performance marketing

Brand development

Lead generation

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

CRM platforms

SEO

Job description

A growing international business specialising in sports, fitness and lifestyle solutions is seeking an ambitious, commercially minded and digitally driven Marketing Manager to lead its marketing strategy and accelerate business growth.

The business provides integrated solutions across commercial fitness equipment, gym facilities, sports flooring, athletic and recreational spaces, and specialised fitness environments, serving both corporate and individual customers.

This is a hands-you-"on marketing leadership position for someone who can build a brand, create market demand, generate qualified business opportunities and translate marketing investments into measurable commercial results.

The role will have an approximately 80% focus on digital marketing, social media, online campaigns and performance-driven growth, with the remaining 20% dedicated to integrated 360° marketing, brand positioning, partnerships and offline activities.

We are looking for a proactive marketing professional who understands the intersection of digital marketing, brand building and B2B commercial growth, and who can take ownership of the entire marketing function from strategy through execution and performance measurement.

Key Responsibilities:

1. Digital Marketing & Performance Growth (80%)

Digital Strategy & Performance Marketing

• Develop and execute a comprehensive digital marketing strategy aligned with business growth objectives, revenue targets and market expansion plans.
• Own the digital marketing ecosystem, including paid media, social media, search marketing, website optimisation, lead generation and online customer engagement.
• Plan, execute and optimise paid campaigns across Meta Ads, Google Ads, TikTok Ads, YouTube and other relevant digital platforms.
• Develop targeted digital acquisition strategies for both B2B and B2C audiences.
• Manage digital advertising budgets, media planning, campaign allocation and performance optimisation to maximise return on investment.
• Establish clear performance measurement frameworks covering customer acquisition cost (CAC), cost per lead (CPL), conversion rates, return on ad spend (ROAS) and marketing ROI.

Social Media & Content Marketing

• Lead the overall social media strategy across Instagram, Facebook, TikTok, LinkedIn and YouTube.
• Build a strong and consistent digital brand presence through creative, engaging and commercially relevant content.
• Develop content strategies covering product demonstrations, fitness equipment showcases, gym transformations, sports flooring applications, project highlights, customer testimonials and educational content.
• Drive short‑form video production, Reels, TikTok videos, YouTube content and other high‑engagement formats.
• Build and manage relationships with fitness influencers, athletes, trainers, sports personalities, fitness creators and relevant industry communities.
• Develop influencer and creator campaigns with measurable objectives, audience relevance and commercial outcomes.
• Manage social media calendars, community engagement, audience growth and brand reputation.
• Ensure platform‑specific content strategies rather than relying on identical content across all channels.
• Develop digital lead‑generation campaigns targeting gyms, fitness operators, contractors, developers, consultants, hotels, schools and other potential business customers.
• Create targeted campaigns for specific customer segments, industries, projects and product categories.
• Work closely with the sales team to generate qualified enquiries and convert digital opportunities into commercial prospects.
• Develop landing pages, campaign funnels, lead forms and conversion‑focused website experiences.
• Establish lead tracking, qualification, nurturing and follow‑up processes in coordination with the sales team.
• Leverage LinkedIn marketing, account‑based marketing (ABM), email campaigns and targeted digital outreach to reach key decision‑makers.
• Develop marketing automation and customer relationship management (CRM) practices to improve lead management and conversion.
• Optimise the customer journey from initial digital discovery through enquiry, consultation and sales conversion.
• Oversee website content, structure, user experience, search engine optimisation (SEO) and conversion optimisation.
• Improve organic search visibility through keyword strategy, relevant industry content and technical SEO.
• Develop search content that supports emerging AI‑driven discovery and answer engine optimisation (AEO).
• Monitor website analytics, traffic sources, visitor behaviour and conversion performance.
• Leverage AI‑powered marketing tools, automation, analytics and audience insights to improve productivity, targeting and campaign effectiveness.
• Stay updated on digital trends, emerging platforms, technologies and innovative marketing practices.

2. Brand Strategy & Integrated 360° Marketing (20%)

Brand Positioning & Market Development

• Develop and implement a clear brand positioning strategy to establish a distinctive and competitive market presence.
• Strengthen brand identity, value proposition, messaging and differentiation across all customer touchpoints.
• Ensure consistent brand communication, visual identity and positioning across digital and offline channels.
• Conduct market research, competitor benchmarking and customer segmentation to identify opportunities and strengthen market positioning.
• Translate business objectives into integrated brand awareness and market penetration campaigns.

Integrated Marketing & Offline Activities

• Plan and execute 360° marketing campaigns supporting product launches, seasonal promotions, business initiatives and market expansion.
• Manage participation in relevant industry exhibitions, trade shows, sports events and fitness industry conferences.
• Develop strategic partnerships with fitness clubs, sports organisations, athletes, developers and relevant industry stakeholders.
• Lead sponsorships, activations, demonstrations, promotional events and brand experiences.
• Coordinate PR activities, media relations, corporate communications and external brand exposure.
• Develop trade marketing initiatives, promotional materials, product catalogues, presentations and sales‑support collateral.
• Work with the sales team to support showroom activities, customer engagement events, project presentations and product launches.
• Develop marketing plans based on business priorities, commercial opportunities and market intelligence.
• Analyse competitors, customer behaviour, market positioning, pricing trends and industry developments.
• Identify new market segments, customer groups and potential business opportunities.
• Establish measurable marketing objectives and performance indicators linked to business growth.
• Monitor and evaluate campaign performance, marketing expenditure and return on investment.
• Prepare monthly marketing dashboards and management reports covering budget utilisation, lead generation, pipeline contribution, conversions, digital performance and campaign effectiveness.
• Evaluate marketing contribution to sales pipeline, qualified opportunities, customer acquisition and revenue generation.
• Ensure marketing resources and investments are directed towards activities that generate measurable business value.

4. Team, Agency & Stakeholder Management

• Build and manage the marketing function, including internal resources and external agency partnerships.
• Lead and coordinate digital agencies, creative agencies, media buyers, content creators, production teams and influencers.
• Establish clear deliverables, budgets, timelines and performance expectations for external partners.
• Work closely with the sales, commercial and management teams to ensure alignment between marketing campaigns and business priorities.
• Develop annual marketing plans, quarterly campaigns, budgets and execution roadmaps.
• Maintain high standards of execution, creativity, accountability and performance across all marketing activities.

Candidate Profile & Requirements:

• Bachelor's degree in Marketing, Digital Marketing, Business Administration or a related discipline.
• Minimum 7–10 years of progressive marketing experience, with strong expertise in digital marketing, performance marketing and brand development.
• Previous experience within sports, fitness, gym equipment, sports flooring, sporting goods, consumer lifestyle, retail, hospitality or related industries is highly preferred.
• Proven experience developing and executing digital marketing strategies with measurable commercial results.
• Strong hands‑on experience with Meta Ads Manager, Google Ads, Google Analytics 4, SEO, SEM and social media management platforms.
• Demonstrated expertise in paid media, digital lead generation, conversion optimisation and campaign performance management.
• Strong experience in social media strategy, short‑form video, content development, influencer marketing and community engagement.
• Experience developing B2B marketing strategies, project‑based lead generation and commercial customer acquisition.
• Understanding of LinkedIn marketing, account‑based marketing, CRM platforms and marketing automation.
• Strong understanding of brand positioning, integrated marketing campaigns, PR, events and partnerships.
• Demonstrated ability to manage marketing budgets, measure ROI and translate marketing activities into business results.
• Experience managing external agencies, creative teams and multiple marketing initiatives.
• Excellent communication, analytical, presentation and stakeholder management skills.
• Fluency in Arabic and English is preferred.

Key Performance Indicators (KPIs):

Performance will be measured against clear commercial and marketing objectives, including:

Digital & Performance Marketing

• Qualified marketing–generated leads (MQLs and sales–qualified leads).
• Cost per lead (CPL) and customer acquisition cost (CAC).
• Return on advertising spend (ROAS) and marketing ROI.
• Website traffic, organic visibility and conversion rates.
• Paid campaign performance and budget efficiency.
• Social media growth, engagement, reach and content performance.

Commercial Contribution

• Marketing–generated and marketing–influenced sales pipeline.
• Number of qualified B2B project opportunities generated.
• Lead–to–opportunity and opportunity–to–customer conversion rates.
• Contribution to new customer acquisition and market expansion.
• Effectiveness of sales and marketing alignment.

Brand & Market Development

• Brand awareness and market positioning.
• Successful execution of product launches and integrated campaigns.
• Influencer, partnership and sponsorship performance.
• Effectiveness of events, exhibitions and offline activations.

The ideal candidate is a digital-first, commercially driven Marketing Manager with a growth mindset and strong execution capabilities.

Someone who can move beyond traditional marketing activities and take full ownership of building a brand, creating demand, generating qualified leads and supporting business growth.

We are particularly interested in a professional who:

• Thinks commercially and understands how marketing drives revenue.
• Has a strong digital and performance marketing background, not just social media management.
• Is hands‑on with digital campaigns, content, analytics and optimisation.
• Understands B2B project sales and how to reach decision‑makers.
• Can build brand awareness while generating measurable business opportunities.
• Is creative, analytical, proactive and comfortable working in a fast‑paced growth environment.

This is an opportunity for a marketing leader who can build, execute, measure and grow — not simply manage marketing activities.