Marketing Manager

AccorHotel; United Arab Emirates; On-site; AED 600,000 - 1,000,000; Full time

Job summary

AccorHotel in United Arab Emirates seeks a seasoned Marketing Leader to drive the brand and oversee a high-performing team across digital, traditional and experiential channels.

You will shape strategy, manage budgets, lead cross-functional collaboration with sales and revenue, and deliver measurable campaigns that elevate brand awareness and ROI.

The role requires 10+ years in marketing with leadership experience in hospitality, strong analytics, and a passion for innovation.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or equivalent advanced degree is highly preferred.
• Experience: Minimum of 10 years of marketing experience, with at least 5 years in a leadership role, preferably in hospitality luxury or service industry.
• Leadership Skills: Strong leadership capabilities with experience managing large teams, influencing cross-functional teams, and driving organizational change.
• Strategic Thinking: Exceptional ability to think strategically and translate business goals into effective marketing initiatives and campaigns.
• Digital Marketing Expertise: Deep knowledge of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Creativity & Innovation: A forward-thinking, innovative mindset with the ability to develop creative marketing solutions that drive brand growth and engagement.
• Analytical & Data-Driven: Strong analytical skills with the ability to interpret data, measure campaign performance, and make data-driven decisions.
• Excellent Communication: Superior verbal and written communication skills, capable of articulating marketing strategies and results to senior leadership and external partners.
• Budget & Resource Management: Experience in managing substantial marketing budgets and resources, with a track record of maximizing ROI.

Responsibilities

• Lead and develop the overall marketing strategy in alignment with business goals.
• Manage the marketing department ensuring effective execution of campaigns across digital, traditional and experiential channels.
• Oversee and refine the brand's positioning ensuring consistency and alignment with mission, values and target market.
• Develop and implement integrated marketing campaigns to drive customer acquisition, engagement and retention.
• Lead the digital marketing efforts with SEO, SEM, social media, content marketing and email campaigns.
• Leverage market research and insights to stay ahead of industry trends and identify growth opportunities.
• Collaborate with senior leadership, sales and revenue management to align marketing with revenue goals.
• Develop and manage the marketing budget to maximize ROI.
• Provide guidance and development opportunities to team members.
• Present strategy updates and results to executives and stakeholders.
• Monitor and report on campaign performance and derive actionable insights.
• Manage PR strategies and partnerships to expand brand reach.
• Ensure sustainability integration in marketing initiatives and align with ESG goals.

Skills

Leadership

Strategic thinking

Digital marketing

Creativity & innovation

Analytical thinking

Excellent communication

Budget & resource management

Education

Bachelor's degree in Marketing/Business/ Communications

MBA or equivalent advanced degree

Tools

SEO/SEM tools

Social media platforms

Email marketing platforms

Job description

Job Description as well as the ability to lead and inspire a high-performing team

Key Responsibilities

Leadership amp Strategy Development

• Lead and develop the overall marketing strategy in alignment with Rixos Properties business goals
• Manage the marketing department ensuring effective execution of all marketing initiatives and campaigns across digital traditional and experiential channels

Brand Vision amp Positioning

• Oversee and refine the brand's positioning ensuring consistency and alignment with the company s mission values and target market
• Drive brand awareness and maintain a strong brand identity across all platforms and touchpoints

Integrated Marketing Campaigns

• Develop and implement integrated marketing campaigns to drive customer acquisition engagement and retention
• Ensure that all marketing campaigns are cohesive well-executed and deliver measurable results

Digital Transformation

• Lead the digital marketing efforts ensuring a robust online presence through SEO SEM social media content marketing email campaigns and paid media
• Foster innovation in digital marketing practices and lead the company s digital transformation initiatives

Market Research amp Insights

• Leverage market research data analytics and customer insights to stay ahead of industry trends understand audience needs and identify opportunities for growth and market penetration

Cross-functional Collaboration

• Work closely with senior leadership sales and revenue management teams to align marketing efforts with revenue goals and business objectives
• Ensure strong communication and collaboration across departments

Budget amp Resource Management

• Develop and manage the marketing budget ensuring cost-effective use of resources to maximize ROI
• Optimize resource allocation across all marketing initiatives

Team Leadership amp Development

• Lead mentor and inspire a high-performing marketing team
• Promote a culture of creativity collaboration and innovation
• Provide guidance and professional development opportunities to team members

Stakeholder Communication

• Serve as the primary point of contact for marketing-related matters presenting strategy updates and results to senior executives and stakeholders

Performance Monitoring amp Reporting

• Track analyze and report on the performance of all marketing campaigns
• Provide actionable insights to continuously improve and optimize marketing efforts

Public Relations amp Brand Partnerships

• Manage public relations strategies and work with key partners influencers and media outlets to expand brand reach and maintain a positive brand reputation

Sustainability Integration

• Ensure that marketing initiatives align with the company s sustainability goals by promoting eco-friendly and ethical practices through marketing strategies
• Sustainability Commit to and maintain sustainable practices by enhancing resource efficiency minimizing waste and promoting eco-friendly social and ethical initiatives
• Align with the hotel s broader ESG Environmental Social and Governance and CSR Corporate Social Responsibility objectives

Compliance and Standards

• Ensure full compliance with local legal requirements international standards health and safety regulations company policies ISO standards and industry best practices
• Continuously review and update operational processes to ensure alignment with evolving legal and regulatory requirements

Food Safety amp Hygiene

• Ensure full compliance with food safety and hygiene regulations by overseeing proper purchasing storage handling maintenance communication and preparation practices across all departments

Qualifications & Skills

• Education: Bachelor s degree in Marketing, Business Administration, Communications, or a related field. MBA or equivalent advanced degree is highly preferred.
• Experience: Minimum of 10 years of marketing experience, with at least 5 years in a leadership role, preferably in the hospitality, luxury, or service industry.
• Leadership Skills: Strong leadership capabilities with experience managing large teams, influencing cross-functional teams, and driving organizational change.
• Strategic Thinking: Exceptional ability to think strategically and translate business goals into effective marketing initiatives and campaigns.
• Digital Marketing Expertise: Deep knowledge of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Creativity & Innovation: A forward-thinking, innovative mindset with the ability to develop creative marketing solutions that drive brand growth and engagement.
• Analytical & Data-Driven: Strong analytical skills with the ability to interpret data, measure campaign performance, and make data-driven decisions.
• Excellent Communication: Superior verbal and written communication skills, capable of articulating marketing strategies and results to senior leadership and external partners.
• Budget & Resource Management: Experience in managing substantial marketing budgets and resources, with a track record of maximizing ROI.