Marketing Manager

ENNISMORE; Ras Al Khaimah; On-site; AED 420,000 - 700,000; Full time

Job summary

Rixos is seeking a seasoned Marketing Leader to shape and execute an integrated strategy across digital, traditional, and experiential channels for our luxury hospitality brands.

You will drive brand positioning, oversee a large marketing team, and partner with senior leadership to align marketing with revenue goals and sustainability objectives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications or related field; MBA preferred.
• Minimum 10 years marketing experience with at least 5 in leadership in hospitality, luxury, or service industries.
• Strong leadership, cross-functional influence, and change management capabilities.
• Strategic thinker with ability to translate business goals into marketing initiatives and campaigns.
• Deep knowledge of digital marketing including SEO, SEM, social media, content and email marketing.
• Analytical skills to measure performance and drive data-driven decisions.

Responsibilities

• Lead and develop the overall marketing strategy aligned with business goals.
• Manage the marketing department to execute initiatives across digital, traditional, and experiential channels.
• Drive brand awareness and maintain a strong brand identity across platforms.
• Lead digital marketing efforts including SEO, SEM, social media, content and email campaigns.
• Conduct market research and analyze insights to identify growth opportunities.
• Collaborate with senior leadership, sales, and revenue teams to align marketing and revenue goals.
• Oversee budget and resource allocation to maximize ROI.

Skills

Leadership

Strategic thinking

Digital marketing

Budget management

Data analytics

Communication

Education

Bachelor's degree in Marketing, Business Administration, Communications

MBA or equivalent advanced degree

Tools

SEO

SEM

Social media

Content marketing

Email marketing

Job description

Company Description Established in 2000 in Turkey Rixos pioneers the ALL Inclusive ALL Exclusive concept inviting guests to discover a world of possibilities with luxurious stays inclusive of culinary delights from around the globe live entertainment daily sports and fitness activities sensorial spa and wellness journeys and fun-filled kids and teens activities Each Rixos property presents a unique experience inspired by local culture global influences and our Turkish heritage all within a setting of unparalleled luxury

Job Description as well as the ability to lead and inspire a high-performing team b b b

Key Responsibilities

Leadership amp Strategy Development Lead and develop the overall marketing strategy in alignment with Rixos Properties business goals Manage the marketing department ensuring effective execution of all marketing initiatives and campaigns across digital traditional and experiential channels Brand Vision amp Positioning Oversee and refine the brand s positioning ensuring consistency and alignment with the company s mission values and target market Drive brand awareness and maintain a strong brand identity across all platforms and touchpoints Integrated Marketing Campaigns Develop and implement integrated marketing campaigns to drive customer acquisition engagement and retention Ensure that all marketing campaigns are cohesive well-executed and deliver measurable results Digital Transformation Lead the digital marketing efforts ensuring a robust online presence through SEO SEM social media content marketing email campaigns and paid media Foster innovation in digital marketing practices and lead the company s digital transformation initiatives Market Research amp Insights Leverage market research data analytics and customer insights to stay ahead of industry trends understand audience needs and identify opportunities for growth and market penetration Cross-functional Collaboration Work closely with senior leadership sales and revenue management teams to align marketing efforts with revenue goals and business objectives Ensure strong communication and collaboration across departments Budget amp Resource Management Develop and manage the marketing budget ensuring cost-effective use of resources to maximize ROI Optimize resource allocation across all marketing initiatives Team Leadership amp Development Lead mentor and inspire a high-performing marketing team Promote a culture of creativity collaboration and innovation Provide guidance and professional development opportunities to team members Stakeholder Communication Serve as the primary point of contact for marketing-related matters presenting strategy updates and results to senior executives and stakeholders Performance Monitoring amp Reporting Track analyze and report on the performance of all marketing campaigns Provide actionable insights to continuously improve and optimize marketing efforts Public Relations amp Brand Partnerships Manage public relations strategies and work with key partners influencers and media outlets to expand brand reach and maintain a positive brand reputation Sustainability Integration Ensure that marketing initiatives align with the company s sustainability goals by promoting eco-friendly and ethical practices through marketing strategies Sustainability Commit to and maintain sustainable practices by enhancing resource efficiency minimizing waste and promoting eco-friendly social and ethical initiatives Align with the hotel s broader ESG Environmental Social and Governance and CSR Corporate Social Responsibility objectives to drive a positive impact across all pillars of sustainability Compliance and Standards Ensure full compliance with local legal requirements international standards health and safety regulations company policies ISO standards and industry best practices Continuously review and update operational processes to ensure alignment with evolving legal and regulatory requirements Food Safety amp Hygiene Ensure full compliance with food safety and hygiene regulations by overseeing proper purchasing storage handling maintenance communication and preparation practices across all departments

Qualifications & Experience

Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or equivalent advanced degree is highly preferred. Minimum of 10 years of marketing experience, with at least 5 years in a leadership role, preferably in the hospitality, luxury, or service industry. Strong leadership capabilities with experience managing large teams, influencing cross-functional teams, and driving organizational change. Exceptional ability to think strategically and translate business goals into effective marketing initiatives and campaigns. Deep knowledge of digital marketing strategies, including SEO, SEM, social media marketing, content marketing, and email marketing. A forward-thinking, innovative mindset with the ability to develop creative marketing solutions that drive brand growth and engagement. Strong analytical skills with the ability to interpret data, measure campaign performance, and make data-driven decisions. Superior verbal and written communication skills, capable of articulating marketing strategies and results to senior leadership and external partners. Experience in managing substantial marketing budgets and resources, with a track record of maximizing ROI.