Marketing Manager

Taif Al Emarat | طيف الإمارات; Sharjah; On-site; AED 60,000 - 120,000; Full time

Job summary

A luxury fragrance brand is seeking an experienced Marketing Manager to lead marketing initiatives and enhance brand visibility. The ideal candidate will have over 5 years of experience in luxury marketing, strong brand storytelling skills, and a solid understanding of consumer behavior in the fragrance market. Responsibilities include developing marketing strategies, managing product launches, and overseeing digital marketing efforts.

Qualifications

• 5+ years of experience in marketing, preferably within fragrance, cosmetics, or luxury goods.
• Strong understanding of brand building and digital marketing.

Responsibilities

• Develop and execute comprehensive marketing strategies for brand positioning.
• Lead 360° marketing campaigns for new fragrance launches.
• Oversee digital marketing initiatives across social media and e-commerce platforms.

Skills

Luxury marketing experience

Brand storytelling

Consumer behavior understanding

Creative thinking

Communication skills

Project management skills

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Tools

CRM tools

SEO/SEM tools

Analytics tools

Job description

About the Role We are seeking an experienced and passionate Marketing Manager to lead the strategic and creative marketing initiatives for our perfume brand. The ideal candidate has a strong background in luxury or beauty marketing, a keen sense of brand storytelling, and a deep understanding of consumer behavior in the fragrance market.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute comprehensive marketing strategies to strengthen brand positioning in the fragrance market.
• Ensure brand consistency across all touchpoints — packaging, digital, retail, and PR.
• Conduct market research to identify trends, opportunities, and competitive insights.

Product Launch & Campaign Management

• Lead 360° marketing campaigns for new fragrance launches — including concept development, creative direction, and media planning.
• Collaborate with product development, design, and sales teams to ensure seamless execution.
• Manage relationships with creative agencies, influencers, and media partners.

Digital & Social Media Marketing

• Oversee digital marketing initiatives across social media, website, and e-commerce platforms.
• Plan and monitor paid media campaigns to drive engagement and sales.
• Create storytelling-driven content strategies that reflect the brand’s identity and heritage.

Retail & Trade Marketing

• Support retail activations, visual merchandising, and point-of-sale materials to enhance customer experience.
• Partner with distributors and retail partners to drive brand visibility and performance.

Analytics & Budget Management

• Analyze campaign performance using KPIs and adjust strategies accordingly.
• Manage the marketing budget efficiently, ensuring ROI-driven decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 5+ years of experience in marketing, preferably within fragrance, cosmetics, or luxury goods.
• Strong understanding of brand building, digital marketing, and influencer strategies.
• Excellent communication, leadership, and project management skills.
• Creative thinker with a passion for aesthetics, trends, and storytelling.

Preferred Skills

• Experience with CRM, SEO/SEM, and analytics tools.
• Knowledge of fragrance trends and consumer behavior in the beauty/luxury sector.
• Bilingual (English and [other language]) preferred for global markets.