Marketing Manager

RealHR; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading events company in Dubai is seeking a Marketing Manager to oversee marketing strategies for events and training courses. This role requires extensive experience in events marketing, strong negotiation skills, and analytical capabilities. The candidate should already be based in Dubai and possess a marketing degree. The offered salary ranges from 12,000 to 18,000 AED.

Qualifications

• Previous experience in events and exhibitions marketing.
• Strong analytical skills to assess marketing effectiveness.
• Ability to manage marketing budgets and timelines.

Responsibilities

• Manage all marketing channels for events.
• Conduct market research to target audiences effectively.
• Negotiate with external partners for marketing promotions.

Skills

Event marketing

Digital marketing

Negotiation skills

Analytical skills

Campaign management

Education

Marketing degree

Job description

Overview

Our client, An Events Business is looking to recruit a Marketing Manager to report to the Marketing Director. The Event Marketing department handles all the promotion of the Middle East training course, managed events and conference programmes. This includes direct marketing, e-marketing, online marketing, advertising, PR and telemarketing. The job purpose is to market conferences, training seminars and managed events to ensure maximum participation from delegates, sponsors, exhibitors and partners. You will need to manage all marketing channels used effectively, within a set budget and adhering to specific time constraints and schedules. Key Performance Indicators will include effective pre event analysis, on-time campaign implementation within the set marketing budget, and successful negotiation of contra agreements with external parties and timely completion of final event analysis.

Responsibilities

You will also need to analyse selections from previous marketing plans and create effective selections based on this analysis in conjunction with the creative brief supplied. Conduct research using all marketing tools to establish the most effective ways to contact and persuade the target market for the event. Negotiate barter partnerships with the relevant magazines, associations and partners to include external list swaps, banner and hard copy advertising, email marketing etc to promote events through their channels. Write campaigns and selections based on research and analysis including sanity checking internal lists, monitoring external research and selections, approving swap deals, helping to close official publications deals, ensuring that pre-plan analysis has been completed satisfactorily, that budgets and costs are accurate.

Salary on offer is 12,000 AED to 18,000 AED. You must have previous experience with events and exhibitions marketing, coupled with a marketing degree and be based in Dubai already.

About The Company

RealHR was established in 2007 as a generalist HR management consultancy. Its aim is to meet the ever increasing need in the UAE for expert HR services in a country where enterprise is booming and employment law is being developed continuously. Market changes and client demand have led to significant developments within the UAE. In particular the last couple of years have seen the increasing development of the importance of good people management practices and the need for high calibre staff to create competitive advantage. These two key areas have been proven globally to be the key to business success and growth. RealHR prides itself on the in-depth knowledge of HR & Recruitment, so that our clients can focus on their core business. We tailor our service to match the needs of our clients so they get effective, timely and pragmatic help, advice and support when they need it, at a price they can afford to pay.