Marketing Manager

Antal International; Abu Dhabi; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading recruitment agency is seeking an experienced Marketing Manager in Abu Dhabi to develop and execute integrated marketing strategies. You will lead campaigns for product launches and manage digital channels. The ideal candidate has 5-8 years of marketing experience with a strong focus on B2B strategies and a proven track record in team leadership. This role offers an exciting opportunity to drive innovative marketing initiatives.

Qualifications

• 5–8 years of marketing experience, with at least 3 years in a managerial role within technology.
• Proven track record in campaign management and lead generation.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop integrated marketing strategies aligned with business goals.
• Lead campaigns for product launches and IT services.
• Manage digital marketing channels and content creation.
• Analyze marketing performance and conduct market research.

Skills

B2B marketing knowledge

Digital marketing strategies

Campaign management

Lead generation

Excellent communication skills

Leadership skills

Analytical mindset

Education

Bachelor’s degree in Marketing

Master’s degree (preferred)

Tools

HubSpot

Marketo

Salesforce

Job description

Key Responsibilities

• Develop and execute integrated marketing strategies aligned with business goals.
• Lead campaigns for product launches, software solutions, and IT services to increase market penetration.
• Manage digital marketing channels: SEO/SEM, email marketing, paid advertising, and social media.
• Oversee content creation: case studies, white papers, blogs, videos, and thought-leadership materials.
• Drive lead generation programs and collaborate with sales to optimize conversion rates.
• Analyze marketing performance metrics, ROI, and campaign effectiveness.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Manage brand positioning and ensure consistent messaging across all channels.
• Plan and execute events, webinars, and participation in technology exhibitions and trade shows.
• Manage relationships with external agencies, vendors, and strategic partners.
• Lead, mentor, and develop a high-performing marketing team.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (Master’s preferred).
• 5–8 years of marketing experience, with at least 3 years in a managerial role within the technology sector.
• Strong knowledge of B2B marketing and digital marketing strategies.
• Proven track record in campaign management and lead generation.
• Familiarity with marketing automation tools (HubSpot, Marketo, Pardot) and CRM systems (Salesforce, Oracle).
• Excellent communication, presentation, and leadership skills.
• Analytical mindset and ability to provide actionable insights.
• Ability to manage multiple projects in a fast-paced environment.

Key Competencies

• Strategic thinking and problem-solving
• Leadership and team management
• Creativity and innovation
• Results-oriented with ROI focus
• Adaptability to fast-changing technology trends