Marketing Manager

Wisterra HR Consultancy; Abu Dhabi; On-site; AED 90,000 - 130,000; Full time

Job summary

Wisterra HR Consultancy client in Dubai seeks a Marketing Manager to lead brand, content and communications across multiple engineering and product units. You will align campaigns with commercial priorities and corporate positioning, while managing agencies, designers, and production partners.

You will translate complex engineering subjects into clear, audience-focused stories and drive integrated campaigns across social, websites, brochures and events.

Qualifications

• 8–10 years of 360-degree marketing, branding and communications experience.
• Hands-on marketing in engineering, industrial, HVAC, electro-mechanical or MEP sectors.
• Proven ability to translate technical subjects into clear communications.

Responsibilities

• Lead brand, content, and communications across engineering and product units.
• Develop integrated content across LinkedIn, websites, decks, case studies and events.
• Translate engineering topics into audience-friendly stories.
• Create messaging frameworks and thought-leadership content for leadership and technical teams.
• Define brand positioning and enforce governance across materials.
• Plan editorial calendars for social, website, blogs and newsletters.
• Support employer branding and internal communications initiatives.
• Manage external communications, PR assets and media support.
• Plan corporate events, exhibitions, seminars and webinars.
• Produce short-form video and brand films with partners.
• Oversee agencies, designers, writers and production teams.
• Track performance using CRM data and analytics; optimise content.
• Collaborate with sales, product and tech teams to stay aligned.

Skills

Brand Marketing

Content Marketing

Digital Marketing

Stakeholder Management

CRM Marketing

Video Production

Event Management

Leadership

B2B Marketing

Education

Master's in Marketing (MBA or equivalent)

Bachelor's in Engineering or related discipline

CIM credentials (advantage)

Tools

LinkedIn Marketing

Website Content

CRM & Email Marketing tools

Marketing Analytics

Job description

Marketing Manager (Industrial Utilities & Engineering)

Location : Dubai, UAE

Industry : Industrial Utilities & Engineering

Work Timings : Standard business hours; Full-Time - Office-Based Role

About the Client

Our client is a Dubai-based, technology-forward engineering firm with over four decades of experience delivering compressed air and chilled water systems, alongside associated piping and equipment installation, for industrial and commercial clients across the UAE. Their reputation is built on technical rigor, HSE compliance, and consistent delivery standards across multiple concurrent project sites.

About the Role

This is a hands-on, strategic marketing leadership role for an experienced communications and brand marketing professional. You will own brand, content, and communication initiatives across multiple engineering and product business units, aligning campaigns with commercial priorities and corporate positioning. You will also manage creative agencies, designers, and video and production partners.

Key Responsibilities

• Lead brand, content, and communication initiatives across multiple engineering and product business units, aligning campaigns with commercial priorities and corporate positioning
• Develop integrated content across LinkedIn, websites, brochures, capability decks, case studies, presentations, event communication, and digital campaigns
• Translate complex engineering, energy, HVAC, refrigeration, solar, automation, and infrastructure subjects into clear, audience-focused stories
• Create messaging frameworks and thought-leadership content for business leaders, product partners, and technical specialists, maintaining consistency across channels
• Define brand positioning and messaging, and enforce brand governance and compliance across all materials
• Plan and manage editorial and content calendars across social media, website, blog, and newsletters
• Support employer branding and internal communication initiatives, including leadership messages, employee engagement content, corporate milestones, townhalls, and internal events
• Manage external communications, including press releases, PR assets, and media support
• Plan and deliver corporate events, exhibitions, technical seminars, and webinars, including event communication and stakeholder coordination
• Produce short-form video and brand films in partnership with video and production teams
• Manage creative agencies, designers, writers, video, and production partners, ensuring quality, timelines, budget control, and cost-effective delivery across concurrent projects
• Use website, social, and CRM data to track campaign performance, gain audience insights, identify content opportunities, and recommend optimisation actions
• Run CRM and email communication programmes, including segmented journeys, to improve engagement and lead generation
• Collaborate with senior stakeholders and cross-functional teams, including sales, product, and technical teams, to keep marketing aligned with business goals

Qualifications

• Minimum 8 - 10 years' experience in 360-degree marketing, brand marketing, and communications, with a proven record of creating integrated campaigns and corporate narratives
• Mandatory: hands-on marketing/communications experience in the engineering, industrial, HVAC, electro-mechanical, or MEP industry
• Proven experience translating complex technical subjects into clear, engaging communication
• Strong experience in digital content, social media management, performance marketing, and website, blog, and newsletter content
• Experience managing senior stakeholders, agencies, designers, writers, and video and production teams
• Experience with marketing analytics, audience insights, and CRM/email marketing tools
• Master's degree in Marketing (MBA or equivalent) and a Bachelor's degree in Engineering or a related discipline
• Professional marketing credentials such as CIM are an advantage
• Valid UAE driving licence, preferred for travel to events and client sites
• UAE/GCC market experience strongly preferred
• Excellent communication in English; Arabic/Hindi/Urdu is an advantage for working with regional teams

Benefits

As per UAE constitution.

Skills

Marketing Strategy, Brand Positioning, Brand Management, Brand Governance, Integrated Communications, 360-Degree Marketing, B2B Marketing, Technical Marketing, HVAC Marketing, MEP Industry, Engineering Marketing, Content Marketing, Content Strategy, Thought Leadership, Technical Storytelling, Copywriting, Social Media Marketing, LinkedIn Marketing, Website Content, Newsletters, Editorial Calendar, Corporate Communications, Internal Communications, Employer Branding, PR & Media Relations, Press Releases, Event & Exhibition Marketing, Webinars, Video Marketing, Brand Films, Performance Marketing, Digital Marketing, CRM & Email Marketing, Marketing Analytics, Lead Generation, Agency Management, Vendor Management, Budget Management, Stakeholder Management, Cross-Functional Collaboration