Marketing & G2M Lead

Uplift People Consulting; Dubai; On-site; AED 201,000 - 223,000; Full time

Benefits offered by this job

Stock options

Job summary

Uplift People Consulting is partnering with a UAE-based high-potential marketplace startup to build its founding leadership team. The role focuses on shaping brand, growth, and community programs in an early-stage environment, with a strong emphasis on ownership and impact in the UAE.

The candidate should bring 3–5 years in Ex-FMCG with brand-building fundamentals and marketplace/e-commerce growth experience, plus hands-on ability to run campaigns and measure results.

Qualifications

• 3–5 years in Ex-FMCG with strong brand-building fundamentals.
• Experience in marketplace/e-commerce growth (performance/community).
• Hands-on operator able to build playbooks and measure results.
• Comfortable with ambiguity; fast and execution-focused.
• Arabic language and UAE experience preferred.

Responsibilities

• Own go-to-market end-to-end, building a strong brand and driving the customer funnel.
• Define positioning, messaging, brand voice, and core narratives; lead campaigns.
• Own acquisition plan across paid and organic; set funnel KPIs and reporting.
• Collaborate with product on landing pages onboarding and first purchases.
• Drive listing/inventory growth and establish local partnerships/events.

Skills

Brand building

Growth marketing

Campaign execution

Partnerships

Job description

We are partnering with a newly established high-potential marketplace startup in the UAE to build their founding team.

At Uplift we work closely with our clients not only to fill roles but to shape the core teams that will define their success. These positions are part of the initial leadership layer offering a rare opportunity to join at an early stage and directly influence how the business product and customer experience are built from the ground up.

If you enjoy fast-paced environments high ownership and turning ideas into reality this could be a very exciting opportunity to be part of something early and impactful.

Key Responsibilities

Own go-to-market end-to-endbuilding a strong brand driving the customer funnel and scaling supply through the Top User program and community-led acquisition.

1) Brand & Positioning

• Define positioning messaging brand voice and core narratives (trust value social-first resale)
• Own creative direction for content campaigns and launch moments
• Build a repeatable content engine (UGC creators community stories drops)

2) Growth Funnel (Acquire Activate Retain)

• Own acquisition plan across paid organic (social influencer partnerships referrals)
• Set funnel KPIs and reporting: CAC activation first purchase rate repeat rate
• Collaborate with product on conversion optimization (landing pages onboarding first-listing/first-buy)

3) Supply and Community Programs (Grow Inventory Power Sellers)

• Drive listing/inventory growth: challenges drops ambassador programs referral loops
• Establish local partnerships/events to seed supply and demand (schools communities clubs women networks)

What Were Looking For

• 3-5 years of Ex-FMCG (Unilever/P&G ideally) experience with strong brand-building fundamentals
• Ideally marketplace/e-commerce growth experience (performance community)
• Strong execution operator: can build playbooks run campaigns and measure results
• Comfortable in early-stage ambiguity; hands-on and fast
• Arabic and previous experience in the UAE is preferred

Compensation

• Up to AED 20K/Month meaningful stock options
• High-ownership role shaping brand growth engine and supply flywheel
• Preferably own visa or golden visa holder