The Marketing Executive supports the planning, coordination and execution of IMKAN marketing initiatives across projects and destinations. The role manages day-to-day campaign and launch deliverables, coordinates agencies and internal stakeholders, tracks budgets and approvals, and monitors performance to ensure timely, brand-consistent delivery.
Key Responsibilities
Marketing Campaigns and Project Launches:
- Coordinate implementation of approved project and destination marketing plans, launch calendars and campaign schedules.
- Brief and follow up with agencies on creative assets, digital content, media placements, print materials and launch deliverables.
- Ensure all materials follow approved brand guidelines, product information and sign-off processes
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Agency and Supplier Coordination:
- Maintain agency and vendor deliverable trackers, timelines, quotations and production schedules.
- Coordinate feedback, revisions, quality checks and delivery of approved marketing assets.
- Escalate delays, quality issues and scope changes promptly to the line manager.
Events, Broker Activations and Customer Experience:
- Coordinate logistics for project launches, broker briefings, roadshows, site visits and customer-facing activations.
- Manage invitations, guest lists, registrations, suppliers, branding, venue readiness and post-event follow-up.
- Support sales center marketing requirements, including updated collateral, displays and branded materials.
Budget, Procurement and Approvals:
- Prepare and track purchase requisitions, LPOs, invoices, quotations and payment follow-ups in coordination with Procurement and Finance.
- Maintain an accurate marketing expenditure and commitment tracker against approved budgets.
- Coordinate required internal approvals and maintain auditable records in line with company policies.
Marketing Materials and Content:
- Coordinate production and distribution of brochures, presentations, fact sheets, signage, promotional items and other collateral.
- Maintain version control, asset libraries and stock inventories; remove outdated materials from circulation.
- Verify project details with relevant stakeholders before publishing or distributing materials.
Project Coordination and Reporting:
- Maintain marketing action plans, campaign calendars, meeting minutes, deadlines and status trackers.
- Compile regular updates on campaign execution, agency deliverables, event outcomes, expenditure and agreed marketing
Stakeholder Collaboration:
- Work closely with Marketing, Sales, CRM and Development to align launch readiness and campaign requirements.
- Support cross-functional coordination and proactively flag dependencies, risks and decisions requiring escalation.
Requirements
Bachelor's degree in Marketing, Business Administration, Communications or a related field.
Fluency in English is required; Arabic is preferred.
- 2–4 years of experience in marketing coordination or execution, preferably in real estate, property development or a related sector example marketing agency.
- Experience coordinating agencies, campaigns, marketing collateral, events and multiple project deadlines.
- Strong planning, stakeholder coordination, attention to detail and written communication skills.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint; familiarity with digital marketing reporting and CRM tools is an advantage.
- Ability to manage competing priorities, maintain accurate trackers and follow established approval processes.