Marketing Director

Fuze Finance; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

Fuze Finance in Dubai seeks a Marketing Director to own regional marketing strategy, brand positioning, and demand generation. You will lead a high-performing team, shape messaging for new markets, and collaborate with Commercial, Product, Partnerships, and Leadership to drive pipeline and revenue.

The role combines strategic leadership with hands-on execution to strengthen brand awareness and accelerate market expansion across fintech and digital assets.

Qualifications

• 10+ years of experience in B2B marketing, with at least 4 years in a leadership role.
• Experience building and scaling marketing functions within high-growth technology, fintech, payments, SaaS, or digital asset businesses.
• Strong expertise across demand generation, product marketing, brand, content, and communications.
• Proven ability to drive pipeline growth and measurable business outcomes.

Responsibilities

• Develop and execute Fuze's regional marketing strategy aligned with business objectives.
• Define positioning, messaging, and go-to-market strategies for products and new markets.
• Build and scale a high-performing marketing team and agency ecosystem.
• Manage marketing budgets and optimize ROI across channels.
• Own pipeline generation targets and marketing-sourced revenue.
• Design and execute integrated campaigns across digital, content, events, PR, and partnerships.
• Optimize acquisition funnels and marketing performance metrics.
• Collaborate closely with Sales and Partnerships teams to drive commercial outcomes.
• Strengthen Fuze's brand presence and thought leadership in the digital assets ecosystem.
• Lead content strategy including blogs, reports, webinars, social media, and executive thought leadership.
• Oversee PR, media relations, and external communications.
• Lead Fuze's participation in key industry conferences and events globally.
• Develop strategic partnerships that amplify brand awareness and lead generation.
• Oversee event strategy, sponsorships, and executive speaking opportunities.
• Establish KPIs and reporting frameworks to measure marketing effectiveness.
• Leverage data and AI-driven tools to optimize campaigns and customer engagement.
• Continuously test and improve channel performance and conversion metrics.

Skills

Marketing leadership

Demand generation

Brand strategy

Content marketing

Analytics mindset

Stakeholder management

Job description

Fuze is a global digital asset infrastructure group building the regulated rails that move stablecoins, digital assets and payments across some of the fastest-growing corridors in the world. Banks, fintechs and enterprises use our APIs to launch compliant digital asset products without building the licensing, custody and compliance stack themselves.

Our platform spans payments and wealth: stablecoin orchestration, cross-border payments with 24/7 settlement, a crypto payment gateway, embedded trading and collateralised lending, and an institutional OTC desk.

We've processed over $20B and we're just getting started. With teams across Dubai, Abu Dhabi, Istanbul, Switzerland, Canada, the US, and more to come, we are backed by leading global investors.

Fuze is scaling into one of the defining infrastructure players in digital assets, and this is the moment to join - your call.

Role Overview

The Marketing Director will own Fuze's marketing strategy, brand positioning, demand generation, communications, and content across all markets. This role combines strategic leadership with hands‑on execution and will be responsible for building a high-performing marketing function that supports revenue growth, strengthens brand awareness, and positions Fuze as a category leader in digital asset infrastructure.

You will work closely with Commercial, Product, Partnerships, and Leadership teams to create integrated campaigns that drive pipeline, customer engagement, and market expansion.

Key Responsibilities:

• Develop and execute Fuze's regional marketing strategy aligned with business objectives.
• Define positioning, messaging, and go‑to‑market strategies for products and new markets.
• Build and scale a high-performing marketing team and agency ecosystem.
• Manage marketing budgets and optimize ROI across channels.

Demand Generation & Growth

• Own pipeline generation targets and marketing‑sourced revenue.
• Design and execute integrated campaigns across digital, content, events, PR, and partnerships.
• Optimize acquisition funnels and marketing performance metrics.
• Collaborate closely with Sales and Partnerships teams to drive commercial outcomes.

Brand & Communications

• Strengthen Fuze's brand presence and thought leadership in the digital assets ecosystem.
• Lead content strategy including blogs, reports, webinars, social media, and executive thought leadership.
• Oversee PR, media relations, and external communications.
• Ensure consistency in messaging across markets and channels.

Events & Partnerships

• Lead Fuze's participation in key industry conferences and events globally.
• Develop strategic partnerships that amplify brand awareness and lead generation.
• Oversee event strategy, sponsorships, and executive speaking opportunities.

Analytics & Performance

• Establish KPIs and reporting frameworks to measure marketing effectiveness.
• Leverage data and AI‑driven tools to optimize campaigns and customer engagement.
• Continuously test and improve channel performance and conversion metrics.

Requirements:

• 10+ years of experience in B2B marketing, with at least 4 years in a leadership role.
• Experience building and scaling marketing functions within high‑growth technology, fintech, payments, SaaS, or digital asset businesses.
• Strong expertise across demand generation, product marketing, brand, content, and communications.
• Proven ability to drive pipeline growth and measurable business outcomes.
• Experience working closely with founders and executive teams.
• Exceptional storytelling and communication skills.
• Strong analytical mindset and familiarity with modern marketing technologies and AI tools.
• Experience managing agencies and cross‑functional stakeholders.
• Knowledge of fintech, payments, Web3, or digital assets is highly desirable.

Success Metrics:

• Marketing‑sourced pipeline and revenue contribution.
• Brand awareness and share of voice.
• Customer acquisition and conversion metrics.
• Campaign ROI and CAC efficiency.
• Growth in executive and company thought leadership.
• Team development and marketing function maturity.

Why join Fuze:

• Build what actually matters: You won't just execute tasks. You'll shape products, teams, and strategy in a fast‑scaling fintech environment, with real ownership and real impact.
• High growth, high visibility: Work closely with leadership, influence key decisions, and grow your career faster than you would in a larger, more traditional organisation.
• Ambitious, no‑nonsense culture: Work alongside sharp, driven people who move fast, think big, and get things done. No bureaucracy, just outcomes.
• Global exposure: Operate across markets, collaborate with diverse teams, and gain truly international experience.
• Merit over hierarchy: Ideas win here, not titles. If you're good, you'll be heard, trusted, and rewarded.
• Build your legacy: Join at the stage where you don't just grow with a company, you help create something you can point to and say, "I built that."

Equal Opportunity Statement

Fuze is a global team by design. Our people work across many countries, bringing different cultures, languages, and perspectives to every decision we make. That mix is how we build infrastructure for markets around the world, and it shapes how we work every day.

We hire for talent, curiosity, and drive. Ideas win here, not titles or where you come from.

Fuze is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other legally protected status.

If you need a reasonable accommodation during the hiring process, let us know and we'll support you.

Fuze Finance operates through regulated and registered entities in multiple jurisdictions worldwide. Details of our regulatory status and applicable licences are available in our Trust Centre .