Marketing Data Analyst: Campaign Insights & Automation

Talent Pal; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A marketing solutions provider based in Abu Dhabi is looking for a Marketing Data Analyst. This role involves managing direct marketing campaigns, analyzing performance metrics, and ensuring compliance with marketing regulations. Ideal candidates should hold a Bachelor's degree and have proven experience in digital marketing and data analysis. Expertise in marketing automation platforms and MS Office is required, along with strong communication skills.

Qualifications

• Proven experience in marketing communications with a focus on digital and direct marketing campaigns.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Knowledge of regulatory requirements governing email and SMS marketing.

Responsibilities

• Utilize marketing automation tools for targeted communications.
• Track campaign performance metrics and analyze data.
• Ensure compliance with regulatory requirements.

Skills

Marketing Automation

Data Analysis

Detail-oriented

Verbal Communication

Written Communication

Analytical Skills

Project Management

Team Collaboration

Education

Bachelor's degree in Marketing, Communications or related field

Tools

Ducont

Acoustic (IBM Watson Campaign Automation)

MS Office (Excel)

HTML

Java

CSS

Job description

A marketing solutions provider based in Abu Dhabi is looking for a Marketing Data Analyst. This role involves managing direct marketing campaigns, analyzing performance metrics, and ensuring compliance with marketing regulations. Ideal candidates should hold a Bachelor's degree and have proven experience in digital marketing and data analysis. Expertise in marketing automation platforms and MS Office is required, along with strong communication skills.