Marketing & Communications Manager

Abadia أبـاديـا; Dubai; On-site; AED 201,000 - 335,000; Full time

Benefits offered by this job

Staff clothing allowance

Job summary

Abadia أبـاديـا is seeking a Marketing & Communications Manager who blends brand building with performance. You will set the strategy and lead campaigns across direct-to-consumer and wholesale channels.

The role balances strategic vision with hands-on execution in content, partnerships, PR, and events, with travel for key activations. The role requires 3–5+ years in fashion/luxury marketing, a commercial mindset, and strong storytelling.

Qualifications

• 3–5+ years of experience in Marketing, Communications, and PR within fashion, luxury, lifestyle or culture.
• Commercial instinct with a storytelling sensibility.
• Excellent written communication skills and hands-on content experience.

Responsibilities

• Set the annual marketing strategy with the Creative Director to align brand and performance with commercial goals.
• Plan and deliver seasonal campaigns for direct-to-consumer and wholesale channels.
• Lead content across social, website, email and press with a consistent brand narrative.
• Oversee collateral to reflect Abadia's craftsmanship and evolving visual identity.
• Coordinate the content team and creators with clear briefs and calendars.
• Support wholesale partners with campaign toolkits and launch assets.
• Own PR strategy and manage external agencies and press relationships to earn coverage.
• Plan and execute brand events and activations, including Fashion Week.
• Manage the Marketing Associate and Graphic Designer and track the marketing budget and ROI.

Job description

Marketing Associate, Graphic Designer (freelance); oversight of performance and PR agencies

LOCATION

Dubai, UAE

LEVEL

Manager

COMMITMENT

Full-time | FUNCTION Marketing

REPORTS INTO

CEO & Creative Director

DIRECT REPORTS

Marketing Associate, Graphic Designer (freelance); oversight of performance and PR agencies

THE ROLE

We are looking for an ambitious, culturally attuned, and commercially minded Marketing & Communications Manager who loves both brand building and performance. You will set the strategy and lead delivery of campaigns that drive brand awareness, customer engagement, and revenue across direct-to-consumer channels and wholesale.

This role balances strategic vision with hands-on execution across content, partnerships, PR, and events. You thrive in a fast-paced entrepreneurial environment and are open to travel for key events and activations.

RESPONSIBILITIES

Strategy & Planning

• Set the annual marketing strategy in partnership with the Creative Director, across brand and performance, aligned to commercial goals and the collection calendar.
• Own the marketing calendar and build integrated plans across all channels aligning activity to product launches, seasonal collections and key trading moments.

Campaigns & Content

• Plan and deliver seasonal campaigns from concept to launch across direct-to-consumer and wholesale.
• Lead content across social, website, email and press, with a consistent brand narrative.
• Oversee all collateral to be delivered to the highest standard and true to Abadia's craftsmanship and evolving visual identity.
• Coordinate the content team and creators with clear briefs and a shared calendar.
• Support wholesale partners with campaign toolkits, launch assets and consistent brand presentation, alongside the Sales team.

Digital Marketing

• Manage organic social internally as well as paid social with agency to grow reach, engagement, and conversion
• Manage the email calendar: briefs, scheduling, A/B testing and deliverability.
• Partner with the sales team to optimize the website and customer journey to support conversion and online sales.

PR, Partnerships & Community

• Own PR strategy and manage external agencies and press relationships to secure earned media that fits our positioning.
• Develop partnerships, collaborations and influencer programmes that build awareness and drive sales.
• Stay ahead of the culture, communities and talent that keep Abadia relevant.

Events & Activations

• Plan and execute brand events and activations, including Fashion Week.
• Lead event storytelling with strong pre, during and post-event coverage.
• Partner with the Sales team on sales event ensuring brand narrative and communication is aligned with greater strategy

Team, Budget & Reporting

• Manage and develop the Marketing Associate and Graphic Designer, and hold the wider team and agencies to account.
• Own the marketing budget: planning, forecasting and tracking to maximise return.
• Report on performance and ROI across channels with actionable insight.

WHAT YOU BRING

• 3–5+ years of experience in Marketing, Communications, and PR within fashion, luxury, lifestyle or culture.
• Commercial instinct with a genuine creative and storytelling sensibility.
• Excellent written communication skills - able to brief, edit, and write where needed
• Hands-on across content development, social, email, and PR.
• Comfortable managing budgets, agencies and a small team
• Highly organised, self-directed, and comfortable in a fast-moving SME environment

WHAT WE OFFER

• The opportunity to play a defining role in one of the region's most promising fashion houses, at a moment of real growth
• Direct access to leadership and a short decision-making chain, with the room to build and shape the marketing function rather than simply maintain it
• Exposure to high-end, culturally relevant events and the people and partners who shape them
• A staff clothing allowance