Marketing Automation Specialist – CRM & Campaigns

Medi Clinic; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A healthcare provider in Dubai is seeking a Marketing Automation Officer to support the design and implementation of marketing automation campaigns. This role requires expertise in CRM platforms and marketing automation tools, with a bachelor's degree in a relevant field preferred. The successful candidate will lead the strategy for customer engagement and data-driven communications, ensuring compliance with legal regulations.

Qualifications

• Minimum 2–3 years of hands‑on experience in executing marketing automation campaigns.
• Familiarity with marketing data segmentation and CRM integration.

Responsibilities

• Lead the strategy and evolution of CRM and marketing automation platforms.
• Design and build automated marketing journeys.
• Create logic-based audience segmentation for targeted campaigns.
• Track performance of all automated campaigns against KPIs.
• Ensure all campaigns meet legal and data privacy regulations.

Skills

Digital marketing principles and best practice

Marketing Automation Tools

CRM Platform Management

Business process management

Education

Bachelor’s degree in Business, Marketing, Information Systems or related field

Tools

Microsoft Dynamics

Salesforce

HubSpot

Oracle Eloqua

Job description

A healthcare provider in Dubai is seeking a Marketing Automation Officer to support the design and implementation of marketing automation campaigns. This role requires expertise in CRM platforms and marketing automation tools, with a bachelor's degree in a relevant field preferred. The successful candidate will lead the strategy for customer engagement and data-driven communications, ensuring compliance with legal regulations.