Marketing and Social Media Executive

Sheraton Grand Hotel, Dubai; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A prestigious hotel in Dubai is seeking a Marketing Executive to support the PR & Marketing Team. Responsibilities include implementing social media strategies, coordinating with various departments to enhance guest experience, and managing marketing activities. The ideal candidate must have a Bachelor's degree and possess exceptional communication skills, project management abilities, and knowledge of social media platforms.

Qualifications

• Experience in public relations, SEO, or sales is a plus.
• Ability to effectively communicate information and ideas.
• Detail oriented with a warm and friendly demeanor.

Responsibilities

• Provide administrative support to the PR & Marketing Team.
• Implement the hotel’s social media strategy.
• Coordinate with stakeholders for social media effectiveness.

Skills

Project management skills

Social media expertise

Analytical skills

Strong interpersonal skills

Communication skills

Education

Bachelor degree

Job description

POSITION PURPOSE

The Marketing Executive is responsible for providing administrative support, implementing social media strategy and coordinating with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. Additionally, the role will require close cooperation with operational departments to deliver an excellent guest experience before, during and after the guest stay.

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

• Supports the PR & Marketing Team with daily secretarial assistance including marketing material inventories and order, maintains database, prepares report, organize meetings, budgeting and forecasting.
• Implement the hotel’s social media strategy to define programs that use social media marketing techniques to increase visibility, engagement and guest satisfaction for the hotel. Manage social media's day-to-day activities.
• Coordinate with stakeholders across the hotel to ensure social media strategy effectiveness and encourage the adoption of relevant social media techniques into the corporate culture and all of the hotel’s products and services.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the effectiveness of campaigns to maximize results
• Manage The Grand Community membership. Duties include planning bi-weekly offers and promotions, communicating the offers and promotions via e-mail and WhatsApp, responding to inquiries, working with different departments to increase the number of the group, keeping the tracker up‑date.
• Manage the budget and oversee the expenses in a daily manner.
• Work with the Marketing Team in maintaining brand reputation including digital platforms; web and on‑property and hotel collaterals.
• Respond to TripAdvisor, Google, Booking.com and Expedia daily and communicate feedback to respective departments to action.
• Strong project management or organizational skills
• In‑depth knowledge and understanding of social media platforms and their respective participants (Facebook, LinkedIn, YouTube, Twitter, Flickr, Pinterest etc.) and how they can be deployed in different scenarios
• Knowledge of blogging ecosystem relevant to the hotel’s field
• Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
• Team player, with the confidence to take the lead in Social media field
• Good technical understanding and can pick up new tools quickly
• Financial and quantitative analysis of Social Media efforts
• Public relations, SEO, Sales, Community Management experience, a plus

QUALIFICATION STANDARDS

We do expect that you do have the experiences/ behaviors below. You:

• Totally embrace the philosophy of guest and customer service and own the guests;
• Identify yourself with the hotel’s brand and operating philosophy;
• Possess a warm and friendly demeanor;
• Strive to achieve satisfaction and delight of internal and external customers;
• Are detail oriented and hands on;
• Are a team player with strong interpersonal skills;
• Have the potential to develop into a leader, motivate and develop yourself and other associates;
• Demonstrate self-confidence, energy and enthusiasm;
• Have immaculate personal presentation e.g. grooming and conversational ability;
• Have knowledge of hotel computer systems and other IT related applications;
• Uphold ethical business practices.

EDUCATION

Bachelor degree required.

PSYCHICAL CONDITION REQUIRED FOR YOUR ROLE

• This job often requires sitting behind a computer for extended periods of time;
• This job often requires standing or walking for extended periods of time;
• This job often requires bending, reaching or lifting;
• This job requires operating computers and computerized equipment.

EMPLOYMENT CONDITIONS

• This job may require you to work on holidays and/ or weekends;
• This job may require you to work a shift other than a day shift, including first, second, and swing or overnight shift;
• This job often requires extended hours beyond a typical work week;
• This job requires you to conform to a conservative, formal grooming, attire and jewelry policy that will be monitored on a regular basis and may be addressed as seen fit by your manager;
• Sheraton Grand Hotel has a very strong commitment to safety and requires that you follow safety procedures closely;
• Our hotel has a no‑tolerance policy regarding unlawful discrimination and harassment, and requires that you follow our anti‑discrimination and anti‑harassment policies.