Marketing Analyst

Confidential; Abu Dhabi; On-site; AED 180,000 - 260,000; Full time

Job summary

Confidential is seeking a proactive Marketing professional to lead brand communications for the MENA region. You will manage social media, influencer partnerships, and regional events, collaborating with sales, trade marketing, and product teams to drive online and offline campaigns.

The ideal candidate speaks fluent Arabic and English, has 3–5 years in marketing, and thrives in a fast-paced regional environment with a focus on ROI and data-driven decisions.

Qualifications

• 3–5 years in marketing, brand communications, social media/influencer marketing.
• Fluent Arabic and English in speaking and writing.
• Experience with trade shows, events, and external agencies.

Responsibilities

• Manage day-to-day social media content planning, scheduling, and engagement across platforms (Instagram, TikTok, Snapchat).
• Identify, evaluate, and onboard Arabic-speaking influencers and content creators; maintain influencer database.
• Coordinate with creative, PR, and media agencies for on-brand, on-budget campaign delivery; evaluate ROI.

Skills

Social media management

Influencer partnerships

Agency coordination

Event leadership

Analytics

Job description

Location: Dubai, UAE

Experience Required: 3–5 years

Language Requirement: Fluent in Arabic and English (spoken and written)

Industry Preference: F&B or FMCG

About the Role

We are looking for an ambitious and self-driven candidate to join our Marketing team. This role is central to executing our brand communication strategy for MENA Region, with a strong focus on social media management, influencer partnerships, agency coordination, and regional trade event leadership (including Gulf Food and Saudi Food Show). The ideal candidate is a fluent Arabic speaker, analytically minded, and eager to grow within a fast-paced regional marketing environment.

Key Responsibilities

Social Media & Digital Presence

• Manage day-to-day social media content planning, scheduling, and community engagement across platforms (Instagram, TikTok, Snapchat, etc.).
• Monitor competitor activity, trending content, and market developments in social media best practice.
• Track social performance metrics and translate data into actionable insights.
• Identify, evaluate, and onboard relevant influencers and content creators across the region, with a focus on Arabic-speaking audiences.
• Maintain and update the influencer database to ensure accuracy and readiness for campaigns.
• Coordinate with creative, PR, and media agencies to ensure timely, on-brand, and on-budget campaign delivery.
• Evaluate influencer and agency campaign performance and report on ROI.

Brand Campaigns

• Support the planning and execution of integrated marketing campaigns across digital, trade, and offline touchpoints.
• Collaborate cross-functionally with sales, trade marketing, and product teams to align communication efforts.
• Plan and drive e-commerce marketing campaigns across platforms to support sales and visibility targets.
• Coordinate with e-commerce and sales teams on promotions, seasonal campaigns, and platform content optimization (listings, imagery, keywords).
• Work with influencers and agencies to link social/influencer content directly to e-commerce conversion.

Events Leadership

• Lead end-to-end planning and on-ground execution for key regional trade shows, including Gulf Food and Saudi Food Show.
• Define event objectives, KPIs, and budgets in coordination with the marketing and sales leadership.
• Manage vendor coordination, booth logistics, stakeholder communication, and on-site brand representation.
• Align events strategy with broader brand and trade marketing partnerships.

Requirements

• 3-5 years of experience in marketing, brand communications, social media/influencer marketing
• Fluent Arabic speaker, with strong English communication skills.
• Hands-on experience managing social media platforms, influencer campaigns, and external agencies.
• Prior exposure to trade shows, exhibitions, or event coordination is highly desirable.
• Strong analytical skills with comfort interpreting performance data and metrics.