Market Research & Intelligence Analyst

Goodyear Middle East; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading tire manufacturer is seeking an experienced MRI Marketing Specialist to join their team in Abu Dhabi. The role involves planning and executing market research projects, designing questionnaires, and authoring reports with actionable insights. Candidates should possess a university degree in a relevant field and have 2-4 years of experience in market research. This is an exciting opportunity to grow within an international organization.

Qualifications

• 2-4 years experience in market research or marketing role.
• Extensive knowledge of qualitative and quantitative research methodologies.
• Solid understanding of market research planning and execution.

Responsibilities

• Plan and analyze research standards for business units.
• Negotiate research projects in line with objectives.
• Design questionnaires and analyze market information.
• Author reports with actionable recommendations.

Skills

Research methodologies

Statistics

Market analysis

Education

University degree in Economics/Business/Marketing/Market Research

Job description

The role is open to experienced MRI, Marketing specialist who would like to be a part of a Goodyear team working in a fast paced, world class organization, driven by leading edge technology.

Responsibilities

• Plan, design, organize, lead and analyze report results of standards as well as ad‑hoc studies for all business units (consumer, truck farm and OTR) for all brands of Goodyear (Goodyear, Dunlop, Fulda and Sava).
• Negotiate and agree research projects based on research brief in line with research objective. Communicate with clients to understand and document the business objectives. Formulate analysis plans.
• Design or assist in the development of questionnaires and discussion guides to ensure the necessary data is captured.
• Author reports containing actionable recommendations.
• Manage a broad range of sources of future market information, including undertaking and managing specific market investigations as necessary.
• Analyze and characterize future markets by assessing market size/growth, value‑chain business models, dynamics, key players, etc., and create simple models to describe and simulate market scenarios, coordinating with local sales teams.
• Manage, maintain and update all aspects associated with reading the markets. Communicate any and all changing trends to stakeholders.
• Manage, maintain and update all aspects of future sales estimations based on key economic indicators, competitor activities and other external market conditions.

Requirements

• University (or equivalent) degree in Economics/Business/Marketing/Market Research or a broader field (sciences, mathematics, statistics) with relevant work experience.
• 2–4 years experience with an international market research, marketing or similar function. Previous experience in an international environment and managing ad‑hoc international projects.
• Extensive knowledge of research methodologies (qualitative and quantitative), statistics and analysis techniques.
• Solid understanding of the market research business in planning and execution. Experience or knowledge of the automotive or tire industry, products and market is an additional asset.

Are you looking for an opportunity to join a company that has a long history and an exciting future? A place where you can grow within an international organization? A role where you will contribute to increasing the innovation, safety and sustainability of the tires that drivers across EMEA rely on every day? This opportunity might be just what you are looking for!

About The Company

Goodyear is one of the world’s largest tire manufacturers. Worldwide we employ more than 71,000 people and manufacture our products in 53 facilities across 22 countries. Within the Europe, Middle East & Africa (EMEA) region, our team of almost 25,000 people is focused on designing, developing, producing, marketing, selling and distributing our tires and related services.