Market Research Analyst

Emirates; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Emirates is seeking a Senior Market Research professional in Dubai to manage tracking research programmes, oversee budgets, and deliver insights to Senior Management. You will coordinate with external partners and educational institutions to source talent for fieldwork and ensure timely, cost-efficient delivery of studies.

You will develop databases of customer and competitor profiles, present findings, and help shape strategic decisions with data-driven recommendations across business units.

Qualifications

• Degree in business discipline or related field preferred.
• 5 years’ market research experience with 3 years in a supervisory role, preferably in travel/airline sectors.

Responsibilities

• Lead tracking research programmes and manage budget costs for projects.
• Prioritise and develop ad hoc research across Emirates Group departments and present findings to Senior Management.
• Maintain a comprehensive database of customer and competitor profiles and findings.

Skills

Quantitative methods

Qualitative research

MS Excel

MS Power BI

SPSS

AI for insights

Communication

Education

Bachelor’s or higher in business/related field

Tools

MS Excel

MS Power BI

SPSS

Job description

Job Purpose

At Emirates, Strategic Planning is an essential part of our business and its success. We are a customer-focused organisation who is committed to developing comprehensive insights and recommendations to enhance our strategic operations. Our data-driven approach and dedication to quality drives our accomplishments and is demonstrated across our planning groups.

Job Purpose

At Emirates, Strategic Planning is an essential part of our business and its success. We are a customer-focused organisation who is committed to developing comprehensive insights and recommendations to enhance our strategic operations. Our data-driven approach and dedication to quality drives our accomplishments and is demonstrated across our planning groups.

In This Role, You Will

• Manage, prioritise, and implement tracking research programmes for the business units that you are responsible for and ensure that pressing research issues are investigated and analysed and that findings and proposed recommendations are presented to Senior Management for their immediate consideration and action. Manage the costs on each project to ensure they are within the annual budget. Monitor and check the distribution and scheduling of surveys to ensure that respondents are not targeted more than once in the same month.
• Identify, prioritise, manage and develop ad hoc projects for allocated departments across the Emirates Group and provide effective and valuable feedback in a timely and accurate manner to the Senior Management with an aim of highlighting issues and proposing solutions. Fully explore the data to provide new insights by customer segment, to aid the business in providing more focused and targeted services to meet consumer needs. Ensure that third party suppliers deliver projects on time and in a cost-effective manner and develop existing contacts to establish new research projects.
• Develop and maintain a comprehensive database of publicly available customer and competitor profile and feedback.
• Liaise with external research partners to provide relevant data and competitor insights which will be utilised to enhance survey recommendations and summarise/distribute results to provide Senior Management with feedback that needs to be reviewed and implemented in a timely and accurate manner.
• Manage external suppliers who will be used for running studies and surveys to ensure timely and accurate delivery of services.
• Play an active role in the preparation of the annual budget and tracking expenditure on an on-going basis.
• Liaise and co-ordinate with local educational institutions to bring together part-time manpower and train them in conducting face-to-face interviews and delegate administration tasks (i.e., packing, sorting, data capture etc.) and be responsible for the supervision of these part-time staff.
• The job holder along with Senior Manager Market Research, will develop and maintain Research links with established airline bodies aircraft manufacturers, airlines to ensure maximum benefit in furthering our corporate research capabilities. Represent the Group in activities within the research and travel industries (Market Research Society, ESOMAR, IATA) to ensure we remain at the forefront of developments in these fields. Liaise with external research consultants and gain information in order to keep abreast with new research techniques and software applications that will benefit the Emirates Group.

Qualification

• Degree in a business discipline or a post graduate degree in a similar field would be preferable.
• 5 years’ experience in market research out of which 3 years in a supervisory position, managing client departments and suppliers, preferably with an airline or travel related industry.

Knowledge/skills

• Quantitative and qualitative Market Research techniques, good knowledge of MS packages such as MS Excel, MS Power BI and an understanding of statistical software such as Statistical Product and Service Solutions (SPSS).
• Practical AI skills are essential for producing comparative insight reports and scanning specified sources and consolidating into an internal weekly industry update email. Should have knowledge and interest in human behaviour.
• The jobholder must possess strong communication skills: the ability to prepare written reports and present findings and recommendations to senior management. Proven ability to work independently and within a team. Should also possess good negotiating abilities to deal with external suppliers.

Salary & benefits

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers