Manager – Sales & Marketing (fmcg)

CONNECTING 2 WORK; United Arab Emirates; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading FMCG company in the UAE is seeking a results-driven professional to manage and grow business P&L focusing on coffee. This role involves strategic planning, market analysis, and leading sales initiatives to expand within the MENA region. The ideal candidate will have strong interpersonal and communication skills, along with in-depth FMCG knowledge. Fluency in the local language is preferred.

Qualifications

• Must have in-depth knowledge of the FMCG business and the local markets.
• Fluency in local language preferred for candidates currently working in UAE.
• Experience in leading growth strategies and sales initiatives.

Responsibilities

• Driving the business P&L through various initiatives in the FMCG industry.
• Planning and implementing sales and marketing programs in the UAE and MENA region.
• Leading the growth of industry sales and developing new business opportunities.
• Setting up growth vision, brand positioning and service levels.
• Aligning sales action plans with business strategy and forecasting.
• Conducting market research and competitive strategy formation.

Skills

Fluency in local language

Excellent communication

Interpersonal skills

Knowledge of FMCG business

Market analysis

Job description

Job Description

• Driving the business P&L through various initiatives; to grow and sustain in the FMCG Industry (focussing on Coffee).
• Planning and implementing sales, marketing and product development programs; beginning with UAE and expanding across the MENA region.
• Individual will be responsible for leading the growth of industry sales and developing new business sales opportunities for the current blends in the market.
• Individual must be able to set up growth vision by clearly defining brand positioning, price laddering & service level deliverance
• Individual will ensure that the monthly, quarterly and annual sales action plan is aligned with the business strategy. Responsible for forecasting & channel management.
• Execute all events at all levels, including grassroots, that are relevant to organization brand & our key targeted consumers.
• Carry out large scale, event-based, product sampling operations across supermarkets & retail partners
• Engage and look into daily operations with regional distributors and super-stockists
• Conduct audits at distribution and retail points for correct product placement, right servicing
• Work on strategies for sales, prices, contracts and payments and thereby meet the sales targets
• Target growth of the existing and new markets by performing the best competitive strategies
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form product related marketing strategies
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Expert in devising customers-oriented campaigns & special activities for priority products.
• Prepare & present monthly / quarterly reports / MIS for sales numbers, brand review & monitoring
• Co-ordination with all internal support functions and external partners for effective implementation of the sales & marketing strategies.
• Additional
• Individuals with fluency in local language and currently working in UAE in similar a role will be preferred.
• Individual must possess excellent communication & interpersonal skills
• Should have in-depth knowledge of the FMCG business and the local markets.