Manager, International Field Marketing (MEAI)

Inspire Brands, Inc.; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading multi-brand restaurant company is seeking a Manager for International Field Marketing in Dubai. This role will oversee franchisees, guide marketing strategies, and ensure brand consistency across channels. The ideal candidate has a Bachelor's degree, 5+ years of marketing experience, and a global mindset to thrive in a fast-paced environment.

Qualifications

• Minimum 5 years of marketing experience required.
• Restaurant industry relevant experience preferred.
• International experience required.

Responsibilities

• Lead franchisees in developing multi-channel marketing strategies.
• Manage media strategies across traditional and digital channels.
• Track and optimize marketing campaign performance.
• Collaborate with teams to address market challenges.
• Drive strategic planning for new market entries.
• Lead menu strategy development with franchisees.

Skills

Global Mindset

Strong analytical skills

Organizational skills

Excellent communication skills

Ability to lead collaboration

Multi-tasking abilities

Detail-oriented

Education

Bachelor's Degree in Marketing/Business

Job description

The Manager, International Field Marketing oversees and supports franchisees in executing marketing strategies and initiatives to drive brand awareness, customer acquisition and revenue growth for multiple brands in the region. This role works closely with regional and cross-functional Inspire Brands teams to create and implement campaigns that resonate with local markets and ensure alignment with overall brand strategies, ensuring there is consistency in branding, messaging and promotions. Success in this role requires developing and maintaining strong relationships with franchisees, vendors and key internal stakeholders (International marketing, regional, digital, supply chain, operations training, finance). This role demands an individual who is highly organized and detail-oriented at the core, but also skilled at articulating and understanding big picture strategy and can translate that to a specific region or country.

This role is based in Dubai, working out of our Dubai Support Center.

Duties and Responsibilities

• Lead and guide franchisees in developing localized, integrated multi-channel marketing strategies that align with both regional and overarching business objectives, ensuring a consistent and effective approach across channels.

• Manage media strategies across traditional, digital, and emerging channels, including developing and driving strategic loyalty programs and partnering with Regional Digital and Delivery Team to develop meaningful and impactful 3rd Party Delivery programs.

• Track, analyze, and optimize marketing campaign & business performance including leveraging both internal and external data.

• Collaborate with Regional Teams to address market challenges and growth opportunities for our restaurants, digital and omnichannel business, including identifying market trends and competitive insights to drive performance.

• Drive strategic planning and execution of new market entries and brand launches.

• Lead and collaborate with franchisees and Inspire’s culinary team to drive the development of market-relevant menu strategies, ensuring new product offerings align with local tastes and trends.

• Maintains brand standards and ensures consistency of brand voice across all marketing channels in region.

Education and Experience Qualifications

• Minimum Bachelors Degree in Marketing/ Business

• Minimum 5 years marketing experience required

• Restaurant industry relevant experience preferred

• International experience required

Required Knowledge, Skills or Abilities

• Global Mindset

• Experience with product development, innovation planning, calendar and creative resources management

• Strong analytical, organizational and written and verbal communications skills

• Ability to work and lead collaboration across a wide variety of work styles and personalities in a cross-functional team environment

• Ability to lead multiple projects simultaneously and deliver on time

• Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external

• Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented

• Self-starter personality who can operate with some supervision

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.