Manager Digital Marketing - UAE Nationals Only

Etihad Airways; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading airline in Abu Dhabi is seeking a Digital Marketing Specialist to develop and manage the digital marketing strategy. You will be pivotal in transforming technology, process, and people capabilities, while collaborating closely with cross-functional teams. The ideal candidate will have 3-5 years of digital marketing experience and a university degree. This position does not require aviation experience, but it is preferred. Join us to be part of an ambitious growth strategy.

Qualifications

• 3-5 years experience in a digital marketing role.
• Over 6 years of delivery experience.
• Aviation experience is preferable but not essential.

Responsibilities

• Develop the digital marketing tools vision and strategy.
• Lead competitor and market research.
• Manage product backlog and prioritize feature development.
• Be involved in agile ceremonies and product decision making.

Skills

Digital marketing strategy

Product management

Agile methodologies

Market research

Stakeholder management

Education

University degree

Job description

Synopsis

Play a pivotal role in helping to transform the technology, process and people capabilities, to enable the success of Etihad Airways Digital Marketing Strategy.

Accountabilities

• Develop the digital Marketing Tools vision and strategy; and work with the Product Owners and Delivery Leads to manage the product roadmap.
• Manage the translation of Marketing Tool vision into product briefs, capturing business requirements, user stories and proposed technology solutions.
• Lead competitor and market research leveraging customer insights to drive the product roadmap.
• Pitch innovative MarTech/AdTech solutions for on-site and off-site deployment of Etihad's marketing campaigns, and champion the business on how to execute against this vision.
• Own the big picture, conceptualize complex technology solutions, lead design sessions on behalf of the business and manage large cross-functional teams of both internal and external partners focused on solution design, development and implementation for Omni-channel marketing.
• Evaluate gaps in capabilities, data or partners required to deliver Marketing strategies, and provide recommendations to deliver against them.
• Lead process re-engineering efforts to utilize the new marketing capabilities and engage with business partners from various streams to roadmap the re-engineered process and influence its application.
• Ensure all stakeholders understand, support and are aligned to the strategy and roadmap.
• Manage the capture and translation of business requirements into user stories.
• Prioritize requirement/feature development through strong product backlog management.
• Be the voice of the customer and communicate the impact of product changes to key stakeholders.
• Be involved in all agile ceremonies including estimation sessions, planning meetings, daily stand ups, showcases and retrospectives.
• Be available to answer questions about requirements and make product decisions as required.

Education & Experience

• University degree.
• 3-5 years experience in a digital marketing role.
• Over 6 years delivery experience.
• Aviation experience (preferable but not essential).
• Agile certification (preferable but not essential).

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. All this ties into Etihad’s ambitious Journey 2030 strategy. The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!

To learn more, visit etihad.com

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