Luxury Social Strategy Lead

Salt Digital Recruitment; Dubai; On-site; AED 600,000 - 900,000; Full time

Job summary

Salt Digital Recruitment in Dubai is seeking an experienced Head of Social Media to lead a luxury agency portfolio and shape platform-first strategies across premium brands. You will manage a team of social specialists, oversee client strategy and relationships, and ensure work that is creatively ambitious and strategically driven.

The ideal candidate has 8+ years in social media within an agency, deep luxury brand understanding, and a proven ability to drive strategy from concept to execution

Qualifications

• 8+ years of experience in social media, ideally in an agency environment.
• Strong track record delivering luxury/social campaigns for premium brands.
• Proven ability to lead and develop a social media team and client relationships.

Responsibilities

• Lead the social media function across a portfolio of luxury clients.
• Develop and oversee strategies for Instagram, TikTok, YouTube and emerging platforms.
• Act as senior social lead for key clients, providing strategic direction and consultancy.
• Translate brand positioning into social strategies and campaigns.
• Oversee content strategies, calendars, and platform activations.
• Mentor and develop a team of social media professionals.

Skills

Social media leadership

Luxury brand experience

Agency experience

Team leadership

Strategic thinking

Client presentation

Analytics & reporting

Job description

Salt Digital Recruitment in Dubai is seeking an experienced Head of Social Media to lead a luxury agency portfolio and shape platform-first strategies across premium brands. You will manage a team of social specialists, oversee client strategy and relationships, and ensure work that is creatively ambitious and strategically driven.

The ideal candidate has 8+ years in social media within an agency, deep luxury brand understanding, and a proven ability to drive strategy from concept to execution