Luxury PR & Communications Specialist - MEA Markets

LVMH; United Arab Emirates; On-site; AED 312,000 - 469,000; Full time

Job summary

Tiffany & Co. in the MEA region seeks a PR Specialist to support a luxury PR strategy across markets, building editorial plans and strong media relationships to secure coverage on print, web, and social platforms.

You will craft narratives for brand moments, manage press materials, coordinate events and photoshoots, track coverage, and compile reports while maintaining media lists and vendor payments in a fast-paced environment.

Qualifications

• 3 to 5 years of experience in PR & Communications or related roles, preferably within a luxury brand or PR agency.
• University degree in PR, Communications, Marketing, or a related field.
• Exceptional written and verbal communication skills, with a strong ability for creative storytelling.
• Strategic thinker with a keen understanding of industry and social media trends.
• Excellent relationship management and interpersonal skills, particularly with press, talents, and agencies.
• Highly organized with strong project management skills and meticulous attention to detail.
• Demonstrates creativity, team spirit, and a proactive sense of initiative.

Responsibilities

• Develop and implement overarching editorial strategy to secure high-impact coverage across print, web, and social media platforms.
• Maintain consistent communication with editors and press, ensuring timely distribution of press materials and current brand news.
• Craft compelling storytelling for key brand moments, announcements, collection launches and news.
• Foster and maintain strong relationships with editors, stylists, talents, and industry partners through photoshoots, talent partnerships, brand events and collaborations.
• Represent Tiffany & Co. at industry events and functions, upholding the brand’s image and values.
• Assist in planning and executing photoshoots, events, dressings, influencer programs, talent signings, and content creation initiatives.
• Track and analyze media coverage, conducting competitive landscape analysis.
• Oversee monthly DMR reporting to provide strategic and creative insights.
• Compile comprehensive reports for PR activities, including events, campaigns, and influencer programs, to track campaign effectiveness and provide ROI analysis and impact.
• Monitor regional market trends, consumer behavior and media landscape to identify opportunities for brand advancement.
• Maintain media and talent lists up to date for press dispatches, gifting, and guest list curation
• Support with product loans for photoshoots, events, talent dressings or any ad hoc requests
• Coordinate gifting for special occasions and PR partnerships year round
• Manage the efficient processing of invoices and vendor payments in a timely manner.

Skills

PR & Communications

Storytelling

Media relations

Project management

Communication skills

Education

University degree in PR/Communications/Marketing

Job description

Tiffany & Co. in the MEA region seeks a PR Specialist to support a luxury PR strategy across markets, building editorial plans and strong media relationships to secure coverage on print, web, and social platforms.

You will craft narratives for brand moments, manage press materials, coordinate events and photoshoots, track coverage, and compile reports while maintaining media lists and vendor payments in a fast-paced environment.