Luxury Home & Lifestyle Retail Director – UAE Launch

Yello; Dubai; On-site; AED 700,000 - 1,000,000; Full time

Job summary

Yello in Dubai is seeking a senior retail leader to launch and operate a luxury lifestyle brand across the UAE. You will own the retail strategy, drive sales performance, and oversee day-to-day store network operations as the brand builds its regional footprint.

You will lead new store openings from pre-opening planning to launch, build a high-caliber retail team, and partner with senior leadership on site strategy and expansion plans across the GCC, delivering exceptional customer experience

Qualifications

• Senior retail leader with experience managing luxury, premium or design-led lifestyle brands.
• Strong track record across multi-site operations, new store openings, and team leadership.
• Experience within UAE or wider GCC is preferred; customer experience and high service standards are central.

Responsibilities

• Lead the launch and ongoing operation of the brand across the UAE.
• Own the retail strategy, commercial performance and day-to-day operations of the store network.
• Lead new store openings from pre-opening planning through to successful launch.
• Build the retail organisation, including Store Managers and customer-facing teams.
• Drive sales, conversion, productivity, service standards and customer experience.
• Establish operating procedures, performance standards and consistent ways of working.
• Partner with senior leadership on site strategy, future openings and wider Middle East expansion.
• Create a high-touch, design-led retail experience aligned with the brand's international positioning.
• Develop strong store leadership teams capable of supporting future scale.

Skills

Retail leadership

Luxury brand experience

Multi-site operations

New store openings

Team leadership

Customer experience

Job description

Yello in Dubai is seeking a senior retail leader to launch and operate a luxury lifestyle brand across the UAE. You will own the retail strategy, drive sales performance, and oversee day-to-day store network operations as the brand builds its regional footprint.

You will lead new store openings from pre-opening planning to launch, build a high-caliber retail team, and partner with senior leadership on site strategy and expansion plans across the GCC, delivering exceptional customer experience