Local Digital Editor - Michelin Guide

Michelin North America, Inc; United Arab Emirates; On-site; AED 60,000 - 120,000; Full time

Job summary

A prominent global brand is seeking a Local Digital Editor responsible for managing and producing editorial content for various platforms. The ideal candidate must have strong writing skills in both English and Arabic, as well as experience in video production. This role involves maintaining an editorial calendar and analyzing KPIs to drive engagement. Based in the United Arab Emirates, this position offers an exciting opportunity to shape local content.

Qualifications

• Experience in managing editorial calendars and producing content.
• Strong writing skills in both English and Arabic.
• Experience in video production and editing.

Responsibilities

• Build and maintain the editorial calendar.
• Write and source editorial content and validate with partners.
• Monitor and analyze traffic and KPIs.

Skills

Editorial content management

Content writing

Video production

Bilingual (English & Arabic)

Analytical skills

Job description

Local Digital Editor - Michelin Guide

KEY TASKS

B2C: responsible for editorial content driving our KPIs:

• Build, update and own editorial calendar – best‑of, articles, newsletters, app, local social channels
• Write texts or sources from internal (inspectors/writers) and external (freelancers)
• Source pictures (from Sitecore, from restaurants, from freelancers)
• Act as a producer for videos: conceptualise, storyboard and manage video production.
• Publish on all channels (except international)
• Monitor, report and analyse traffic (and other KPIs)

B2A/B2B: create the right editorial content for our partners

• Propose sponsored content based on partners’ objectives. Interact with partner to fine‑tune content requests if necessary.
• Create or source content (article/video)
• Handle validation process with partner and branding (Communications Paris)
• Publish content on all channels (except international)

Support selection, product and marketing on copywriting

• Text writing for new restaurant POIs and existing POIs for Dubai, Abu Dhabi, KSA and Doha –
• Reviewing Arabic translation of POIs
• Reviewing interim before the launch of each selection: making sure all the inspector reviews have been uploaded in EN & AR, that all the images are uploaded, making sure restaurant names have been translated correctly and making sure addresses of each POI are correct.
• Assisting on printed guide – making sure cartography is correct, reviewing copy and POI details before it goes into print