Local Digital Editor - Michelin Guide

MICHELIN; Dubai; On-site; AED 220,000 - 294,000; Full time

Job summary

A leading guide publication company is seeking a Local Digital Editor to take charge of the editorial content for the Michelin Guide in Dubai. Responsibilities include managing the editorial calendar, writing diverse content, and overseeing video production. A successful candidate will have strong writing skills and experience in content management, with a focus on driving key performance indicators. This position offers an opportunity to significantly impact audience engagement and partner satisfaction.

Qualifications

• Experience in managing editorial content and calendars.
• Strong writing and copy-editing skills.
• Ability to conceptualize and manage video production.

Responsibilities

• Build, update and own editorial calendar.
• Write texts and sources from internal and external contributors.
• Source pictures and manage video production.

Job description

Overview

Local Digital Editor - Michelin Guide

Key Tasks

B2C : responsible for editorial content driving our KPIs :

• Build, update and own editorial calendar – best-of, articles, newsletters, app, local social channels
• Write texts or sources from internal (inspectors / writers) and external (freelancers)
• Source pictures (from Sitecore, from restaurants, from freelancers)
• Act as a producer for videos : conceptualize, storyboard and manage video production.
• Publish on all channels (except international)
• Monitor, report and analyze traffic (and other KPis)

B2A / B2B : create the right editorial content for our partners

• Propose sponsored content based on partners’ objectives. Interact with partner to fine-tune content requests if necessary.
• Create or source content (article / video)
• Handle validation process with partner and branding (Communications Paris)
• Publish content on all channels (except international)

Support selection, product and marketing on copywriting

• Text writing for new restaurant POIs and existing POIs for Dubai, Abu Dhabi, KSA and Doha -
• Reviewing Arabic translation of POIs
• Reviewing Interim before the launch of each selection : making sure all the inspector reviews have been uploaded in EN & AR, that all the images are uploaded, making sure restaurant names have been translated correctly and making sure addresses of each POI is correct.
• Assisting on printed guide - making sure cartography is correct, reviewing copy and POI details before it goes into print

Impact :

• Qualified audience (traffic, opt-ins, registered members)
• Revenues (hotel booking)
• Partners’ satisfaction (NPS)

Operational indicators :

• Volume produced
• Respect of timeline
• Respect of cost