Lifecycle Marketing Executive/Specialist

Bayut | dubizzle; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading digital marketing firm in the UAE is seeking a CLM Executive/Specialist to optimize and create engaging customer lifecycle marketing campaigns. The ideal candidate should have a Bachelor's degree and at least 3 years of experience in digital marketing. Responsibilities include running email and push notifications, A/B testing strategies, and collaborating with internal teams to enhance user engagement. Competitive compensation and a comprehensive benefits package are offered.

Benefits

Tax-free salary

Comprehensive health insurance

Annual air ticket allowance

Employee discounts

Qualifications

• 3 years of experience in a similar field.
• Practical knowledge of digital platforms and CLM tools.
• Strong understanding of online marketing concepts.

Responsibilities

• Develop strategy to engage and retain customers.
• Creation and management of marketing campaigns.
• A/B testing and optimizing CLM campaigns.

Skills

Digital marketing knowledge

Data analysis skills

Critical thinking

MS Office Suite

Education

Bachelor’s degree or BSC from a reputable university

Tools

Braze

Airship

Google Analytics

Twilio

Job description

About Bayut & dubizzle

Bayut & dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience. As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 5 brands, we have more than 123 million monthly users that trust in our dedication to providing them with the best platform for their needs.

CLM Executive / Specialist – Role Overview

As a CLM Executive/Specialist, you will be responsible for creating, shaping, and optimizing CLM campaigns (consisting of email, push, in‑app and web notifications) while also working with various internal teams to create end‑to‑end marketing strategies and user lifecycle journeys.

Key Responsibilities

• Developing a strategy to engage, retain and re‑engage customers during key milestones of the customer lifecycle segments.
• Creation and running of email, in‑app and push notifications; assisting in copywriting, email design and user performance of all C2C and B2C campaigns.
• A/B testing and optimizing CLM campaigns with strategic content, frequency and audience variations.
• Working closely with all teams to understand the customer base through insight segmentation and data analysis.
• Leading new product features, testing side‑by‑side with Product managers, and leveraging email marketing & push notifications.
• Increasing CLM’s traffic & engagement contribution, while maintaining the high quality of relevant and personalized messaging.
• Constantly analysing data to plan strategies and execute campaigns.
• Audience building, segmentation and testing.
• Project management and helping BI/Tech teams with API‑based campaigns.

Competitive Compensation and Benefits

• Tax‑free salary.
• Comprehensive health insurance.
• Annual air ticket allowance.
• Employee discounts at multiple vendors across the emirates.
• Rewards & recognitions.
• Learning & development opportunities.

Qualifications & Experience

• Bachelor’s degree or BSC from a reputable university.
• 3 years of experience in a similar field.
• Knowledge of basic digital marketing & advanced CLM tools.
• Practical knowledge of digital platforms and some of the CLM tools; Braze, Airship, Lean Plum, Accoustic, Moengage, Twilio, Sendgrid, and SendinBlue (experience with at least one email automation platform).
• Understanding of web analytics (Google Analytics preferred).
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Strong critical thinking, technical, and data analysis skills.
• Strong skills in MS Office Suite (Excel, PowerPoint).
• Sharp strategic thinking and ability to translate quantitative & qualitative data/insights into a strong targeted marketing strategy.
• Self‑motivated & willing to take on new challenges.

Equal Opportunity Employer

Bayut & dubizzle is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.