Lifecycle Marketing Automation Specialist

Mediclinic International; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading healthcare provider in Dubai is seeking a Marketing Automation Officer to support the design and execution of marketing automation campaigns. You will lead CRM initiatives, create segmented marketing journeys, and ensure compliance with data regulations. Ideal candidates have 2-3 years of experience with platforms like Microsoft Dynamics or Salesforce and hold a relevant bachelor's degree.

Qualifications

• Minimum 2–3 years of hands-on experience in executing marketing automation campaigns.
• Familiarity with marketing data segmentation, campaign execution, reporting, and CRM integration.

Responsibilities

• Support the design, implementation, and optimisation of marketing automation campaigns.
• Lead the strategy, roadmap, and evolution of CRM and marketing automation platforms.
• Create logic-based audience segmentation for targeted campaigns.

Skills

Digital marketing principles and best practice

Marketing Automation Tools

Business process management, workflow and integration methods and tools

Education

Bachelor’s degree in Business, Marketing, Information Systems or a related field

Tools

Microsoft Dynamics

Salesforce

HubSpot

Oracle Eloqua

Job description

A leading healthcare provider in Dubai is seeking a Marketing Automation Officer to support the design and execution of marketing automation campaigns. You will lead CRM initiatives, create segmented marketing journeys, and ensure compliance with data regulations. Ideal candidates have 2-3 years of experience with platforms like Microsoft Dynamics or Salesforce and hold a relevant bachelor's degree.