Leisure & Entertainment Marketing Lead

MAJID AL FUTTAIM; Abu Dhabi; On-site; AED 300,000 - 550,000; Full time

Job summary

MAJID AL FUTTAIM is seeking a Marketing Manager for MAF Entertainment to lead marketing strategies across Activate, SOCO, Magic Planet, Explorers, Yalla Bowling, iFly and new concepts. The role focuses on elevating brand visibility, increasing admissions, and building customer loyalty through integrated campaigns and partnerships.

The ideal candidate will manage budgets, timelines, and cross-functional teams, analyze market data, and drive ROI while ensuring compliance with corporate standards.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• 8+ years of experience in marketing, communications or brand management.
• Proven experience with integrated marketing across multiple brands and campaigns.
• Strong expertise in budgets, timelines, media planning and ROI analysis.
• Experience leveraging consumer insights and analytics to grow business.
• Excellent stakeholder management with agencies, media partners and sponsors.

Responsibilities

• Develop and execute integrated marketing strategies for Leisure & Entertainment brands.
• Lead planning, delivery and optimization of campaigns, activations, events and partnerships.
• Manage multiple brands and projects aligned to KPIs.
• Use consumer insights and analytics to improve performance.
• Identify cross-promotional opportunities and partnerships.
• Lead and develop teams while promoting innovation and accountability.
• Oversee budgets, timelines and ROI analysis.
• Monitor trends, competitors and compliance to drive growth.

Skills

Marketing strategy

Budget management

Stakeholder management

Team leadership

Analytics

Campaign optimization

Education

Bachelor’s degree in Marketing, Communications, Business Administration

Job description

MAJID AL FUTTAIM is seeking a Marketing Manager for MAF Entertainment to lead marketing strategies across Activate, SOCO, Magic Planet, Explorers, Yalla Bowling, iFly and new concepts. The role focuses on elevating brand visibility, increasing admissions, and building customer loyalty through integrated campaigns and partnerships.

The ideal candidate will manage budgets, timelines, and cross-functional teams, analyze market data, and drive ROI while ensuring compliance with corporate standards.