Junior Social Media Trend Analyst (3-Month Contract)
The Social Media Trend Analyst will be responsible for identifying, tracking, and reporting on the latest trends, memes, and viral content on TikTok and Instagram. They will also assist with basic content creation, leveraging tools like CapCut to support the social media team’s initiatives.
RESPONSIBILITIES
Daily Trend Monitoring:
- Track popular trends, hashtags, and challenges across TikTok and Instagram.
- Identify trending audio, filters, and formats being widely used.
- Follow popular influencers and creators to understand emerging content styles.
Content Creation Support:
- Use tools like CapCut to create or assist with simple edits for short-form videos, memes, and trend-aligned content.
- Collaborate with the social media team to suggest creative ways to adapt trending content for the brand.
Daily Reporting:
- Compile a daily report summarizing trends, viral content, and social media patterns.
- Include key metrics such as engagement rates, virality potential, and relevance to the brand's niche.
- Provide recommendations on how the brand can participate or leverage trending content.
Meme Content Creation:
- Create or curate meme-type content relevant to the brand’s audience using current trends.
- Ensure memes align with brand tone and are appropriate for social sharing.
Trend Prediction & Cross-Platform Analysis:
- Analyze and forecast emerging trends based on daily observations.
- Highlight potential opportunities for early participation in growing trends.
- Compare trends between TikTok and Instagram to understand cross-platform performance.
- Report on which platform trends are gaining more traction and which may be worth experimenting with.
REQUIRED SKILLS
- Knowledge of TikTok and Instagram with a strong interest in viral trends.
- Basic video editing skills using tools like CapCut.
- Ability to create engaging, meme-type content.
- Excellent written communication skills for daily reports.
- Strong awareness of internet culture and social media dynamics.
DAILY DELIVERABLES
Trend Report:
- 2-3 pages summarising the day’s trends, including: Trending hashtags, popular challenges, and viral content.
- Key influencers driving trends.
- Screenshots and video examples of key trending content.
- Recommendation section with suggestions for brand engagement.
Content Examples:
- 1-2 sample memes, short videos, or CapCut edits based on trends.
- Creative ideas on how to adapt a trend for the brand (rough drafts or suggestions).
Performance Metrics:
- Basic tracking of the performance of brand-related trends (likes, shares, views).
- Highlight viral content relevant to the brand or similar industries.
Seniority level
Employment type
Job function
- Advertising
- Advertising Services