International Social Media Manager

BettingJobs; Dubai; Remote; AED 180,000 - 300,000; Full time

Job summary

BettingJobs is partnering with a leading, fast-growing sports betting and online casino group to appoint an International Social Media Manager. You will own social strategy across Africa and Latin America, working remotely with local teams to build brand awareness, engagement and growth through tailored content.

Reporting to Marketing Director, you will shape the social voice, manage campaigns, and drive performance analytics in a fast-paced, globally distributed environment.

Qualifications

• 3+ years in a similar role, ideally in iGaming, sports or entertainment.
• Strong knowledge of social platforms and their algorithms.
• Understanding of African markets, audiences and regulations.
• Proficiency in content tools and analytics platforms.
• Creative, autonomous and proactive with a passion for sport, betting and digital.
• Fluent English; Portuguese is a strong advantage.
• Able to manage activity across markets remotely.

Responsibilities

• Define and deliver the social content strategy across major platforms in each market.
• Conceptualise content and brief production teams through to publication, including copy, visuals, video, stories and livestreams.
• Manage the editorial calendar around key sporting events and marketing campaigns.
• Collaborate with creative teams, influencers, ambassadors, partners and digital media.
• Oversee daily community management and moderation.
• Drive organic growth, virality and paid social strategy.
• Analyse performance and monitor trends, competitors and user behaviour.

Skills

Social media strategy

Content creation

Community management

Remote collaboration

Tools

Canva

CapCut

Photoshop

Meta Business Suite

TikTok Analytics

Job description

BettingJobs is partnering with a leading, fast-growing sports betting and online casino group to appoint an International Social Media Manager. Already live in multiple African markets, with Latin America and further launches on the way, the group runs large-scale campaigns with influencers, athletes, artists and some of the biggest events in its markets. This is a rare chance to shape the social voice of an ambitious, expanding brand.

Reporting to the Marketing Director, you will own social media strategy across a growing portfolio of markets in Africa and Latin America. You will work remotely with local teams to bring your ideas to life, building brand awareness, engaged communities, acquisition and retention through content tuned to each country's sport and culture. It would suit a creative, self-driven social specialist who brings bold ideas and wants real ownership and visibility.

Responsibilities:

• Define and deliver the social content strategy across Facebook, Instagram, TikTok, YouTube, X, Telegram and LinkedIn in each market
• Conceptualise content and brief production teams through to publication, including copy, visuals, video, stories and livestreams
• Manage the editorial calendar around key sporting events and marketing campaigns
• Collaborate with creative teams, influencers, ambassadors, partners and digital media
• Oversee daily community management and moderation
• Drive organic growth, virality and paid social strategy
• Analyse performance and keep a close watch on trends, competitors and user behaviour

Requirements:

• 3+ years in a similar role, ideally in iGaming, sports or entertainment
• Strong knowledge of social platforms and their algorithms
• Understanding of African markets, audiences and regulations
• Proficiency in content tools (Canva, CapCut, Photoshop) and analytics platforms (Meta Business Suite, TikTok Analytics)
• Creative, autonomous and proactive, with a passion for sport, betting and digital
• Fluent English; Portuguese is a strong advantage
• Able to manage activity across markets remotely