Hotel PR & Brand Marketing Specialist

Swissôtel Hotels & Resorts; Dubai; On-site; AED 90,000 - 150,000; Full time

Benefits offered by this job

Employee benefit card

Accor Academies learning programs

Career growth opportunities

Job summary

Swissôtel Al Ghurair & Swissotel Living Al Ghurair Hotel in Dubai seeks a Marketing Executive to safeguard the hotel’s public image and lead PR initiatives. You will support the Marketing team with content, brand compliance, and marketing activities across digital channels.

The role emphasizes developing PR programs, building media relationships, drafting communications, and coordinating media visits, while leveraging metrics to optimize campaigns.

Qualifications

• Minimum of 3 years’ experience in hotel marketing or public relations.
• Diploma or degree in Marketing, Communications, or related field.
• Strong relationships with media and stakeholders.
• Proficient with website and email marketing analytics.

Responsibilities

• Develop and implement comprehensive PR strategies to strengthen the hotel’s reputation and media visibility.
• Build and maintain strong relationships with journalists, influencers, media partners, and key industry stakeholders.
• Draft press releases, media alerts, speeches, talking points, and official communication materials.
• Coordinate media visits, interviews, and FAM trips, preparing media kits and ensuring seamless execution.
• Identify and pitch relevant PR stories, monitor daily media coverage, analyse sentiment, and prepare regular PR performance reports.
• Create storytelling-driven content for newsletters, blogs, PR features, internal communications, and marketing collateral.
• Liaise with creative agencies, designers, and suppliers to develop PR and marketing materials that meet brand standards.
• Manage hotel website content, online brand compliance, e-marketing databases, and email marketing campaigns.
• Support basic social media posting, influencer collaborations, and digital monitoring aligned with PR objectives.
• Use digital tools and guest insights to track performance and develop impactful PR angles.

Skills

Stakeholder relations

Digital marketing

Creative storytelling

Communication skills

Analytics awareness

Education

Diploma or degree in Marketing/Communications

Tools

Marketing analytics tools

Digital tools

Job description

Swissôtel Al Ghurair & Swissotel Living Al Ghurair Hotel in Dubai seeks a Marketing Executive to safeguard the hotel’s public image and lead PR initiatives. You will support the Marketing team with content, brand compliance, and marketing activities across digital channels.

The role emphasizes developing PR programs, building media relationships, drafting communications, and coordinating media visits, while leveraging metrics to optimize campaigns.