HORECA - SALES MANAGER for Catering Company -1

Apt Resources; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading catering company in Dubai is seeking a highly skilled HORECA Sales Manager to drive sales within the hotel and restaurant sector. This role requires a candidate with over 5 years of sales experience in the catering industry, exceptional communication skills, and a proven track record of building client relationships. The company offers a competitive salary package of AED 12 to 15K including benefits.

Qualifications

• Minimum of 5 years of experience in sales, preferably in the catering or HORECA sector.
• Strong understanding of the HORECA market.
• Fluency in English; knowledge of additional languages is an advantage.

Responsibilities

• Develop and execute sales strategies to achieve sales targets.
• Identify and build relationships with potential clients.
• Prepare sales presentations and negotiate contracts.

Skills

Sales experience in HORECA

Client relationship management

Communication skills

Negotiation skills

Analytical skills

Education

Bachelor's degree in Business, Marketing or related field

Tools

CRM software

Microsoft Office Suite

Job description

Description

Apt Resources is looking for a highly skilled and motivated HORECA Sales Manager to join our clients catering company. In this role you will be responsible for driving sales within the Hotel Restaurant and Caf (HORECA) sector. The ideal candidate will have experience in the catering industry and a proven track record of building relationships with key clients to maximize revenue and ensure exceptional service delivery.

Responsibilities

• Develop and execute sales strategies to achieve sales targets within the HORECA sector.
• Identify and target potential clients in the hotel and restaurant industries establishing long‑term relationships.
• Conduct regular market research to understand trends and client needs in the catering business.
• Prepare and deliver compelling sales presentations to prospective clients.
• Negotiate contracts and pricing with clients ensuring profitability for the company.
• Collaborate with internal teams to ensure seamless service delivery and client satisfaction.
• Monitor competitor activity and market conditions to identify new opportunities and threats.
• Analyze sales performance data and report on key metrics to management.
• Attend industry events networking opportunities and trade shows to promote the companys services.
• Resolve client queries and complaints in a timely and professional manner.

Requirements

• Bachelors degree in Business Administration Marketing Hospitality Management or a related field.
• Minimum of 5 years of experience in sales preferably in the catering or HORECA sector.
• Strong understanding of the HORECA market and client relationship management.
• Excellent communication and interpersonal skills with a proven ability to build relationships.
• Strong negotiation skills with the ability to close deals effectively.
• Proficient in CRM software and Microsoft Office Suite.
• Strong analytical skills to assess market trends and develop effective sales strategies.
• Self‑motivated and target‑driven with a proven track record of meeting and exceeding sales goals.
• Willingness to travel as necessary to meet clients.
• Fluency in English; knowledge of additional languages is an advantage.

Benefits

AED 12 to 15K All In

Required Experience

• Manager