Head of Social & Digital Growth - Luxury Travel

ITP Media Group; Dubai; On-site; AED 350,000 - 600,000; Full time

Job summary

ITP Media Group, in Dubai, seeks a Head of Social & Digital for Out of Office to build a strong digital presence across GCC luxury travel spaces. This hands-on role blends strategy, content creation and audience development to drive growth and engagement.

The candidate will manage social publishing, content calendars and short-form video production, collaborating with editorial and commercial teams to deliver sponsored content and innovative digital campaigns.

Qualifications

• Proven experience in social media management and audience development.
• Expertise in CapCut, Canva and video editing.
• Strong copywriting for captions and headlines.
• Experience with SEO and website content publishing.
• Ability to film, edit and publish short-form video content.
• Knowledge of Instagram/TikTok algorithms and trends.
• Analytical skills using Google Analytics and platform analytics.
• Collaborative with editorial, creative and commercial teams.

Responsibilities

• Lead the social media and digital strategy for Out of Office GCC.
• Drive audience growth, engagement and brand visibility.
• Oversee day-to-day website content publishing.
• Develop and manage digital content calendars.
• Optimize content for SEO and reader engagement.
• Independently create and publish short-form content.
• Create captions and visual storytelling across formats.
• Publish on location at events and activations.
• Collaborate with editorial and creative teams to adapt content.
• Develop original social series and audience-led initiatives.
• Work with commercial teams on sponsored posts and campaigns.
• Build an engaged online community and influencer collaborations.
• Monitor performance with analytics and report insights.
• Benchmark against leading luxury media brands.

Skills

Social media management

Audience development

Content creation

Video editing

Tools

CapCut

Canva

Google Analytics

Instagram Insights

TikTok Analytics

Job description

ITP Media Group, in Dubai, seeks a Head of Social & Digital for Out of Office to build a strong digital presence across GCC luxury travel spaces. This hands-on role blends strategy, content creation and audience development to drive growth and engagement.

The candidate will manage social publishing, content calendars and short-form video production, collaborating with editorial and commercial teams to deliver sponsored content and innovative digital campaigns.