Head of Marketing - Real Estate

Guildhall; Dubai; On-site; AED 300,000 - 450,000; Full time

Job summary

A leading real estate developer in the UAE is seeking a Head of Marketing to oversee the marketing ecosystem, including brand strategy, digital marketing, and events. The ideal candidate should have 10–15+ years of experience in luxury brand marketing, with a focus on stakeholder management and creative direction. This executive role offers the opportunity to shape the brand's presence in the market.

Qualifications

• 10–15+ years of experience in senior leadership roles.
• Proven track record of high-impact marketing strategies.
• Deep knowledge of luxury market trends.

Responsibilities

• Lead and evolve the brand strategy and visual identity.
• Oversee all marketing functions and manage vendor relationships.
• Drive media planning, buying, and analytics.

Skills

Brand building

Digital marketing

Media management

Creative direction

Stakeholder management

Leadership

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Master’s degree preferred

Job description

Guildhall is supporting a leading neo-luxury real estate developer in the UAE in their search for a Head of Marketing. This executive role oversees the full marketing ecosystem including brand, creative, digital, PR, media, events, and experience.

Responsibilities

Brand Leadership & Positioning

• Lead and evolve the company’s neo-luxury brand strategy and visual identity.
• Ensure brand consistency across all digital, physical, and experiential touchpoints.
• Develop brand guidelines, design systems, and governance frameworks.

Team Leadership & Vendor Management

• Oversee all marketing, creative, content, and digital functions.
• Manage agencies, production partners, media houses, and influencers.
• Align marketing strategies with Sales, Operations, Innovation, and executive leadership.

Launches, Events & Experiential Marketing

• Lead strategy and execution for project launches, brand events, and activations.
• Ensure high-quality storytelling and immersive brand experiences.
• Oversee event budgeting, production quality, and performance metrics.

Media Strategy & Campaign Performance

• Drive digital and traditional media planning, buying, and analytics.
• Oversee creative development and ensure strong campaign performance.
• Optimize lead generation, ROI, and media placement.

Creative Direction & 3D Content

• Oversee all 3D renders, animations, and visual content for projects.
• Ensure alignment with architectural standards and luxury visual benchmarks.
• Approve all final visuals and creative assets.

PR, Communications & Reputation Management

• Lead PR strategy, corporate communication and media relations.
• Manage influencer partnerships and brand collaborations.
• Monitor sentiment, share of voice, and overall brand reputation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 10–15+ years of experience, including senior leadership roles in luxury real estate, hospitality, lifestyle, or premium consumer brands.
• Proven track record of building and executing high-impact marketing strategies.
• Strong background in brand building, digital marketing, media management, and experiential events.
• Deep knowledge of regional market trends, customer behaviours, and luxury positioning.
• Outstanding leadership, creative direction, and stakeholder management skills.
• Experience managing large teams and multi-million-dollar marketing budgets.