Head of Marketing

Roasters Specialty Coffee House; Dubai; On-site; AED 300,000 - 600,000; Full time

Job summary

The Head of Marketing at Roasters Specialty Coffee House in Dubai leads all marketing activities, shaping brand positioning across digital and offline channels. You will plan campaigns, oversee market research, collaborate with operations, and guide PR initiatives while managing external agencies to deliver on business goals.

You will champion quality, culture, and community, inspiring cross-functional teams and aligning strategies with leadership to drive customer acquisition, loyalty, and

Qualifications

• Bachelor's degree in a related field is required.
• Master's degree is advantageous.
• Strong leadership and strategic marketing experience.

Responsibilities

• Lead all marketing activities and campaigns.
• Develop and execute integrated marketing strategies.
• Oversee market research and customer insights.
• Coordinate with operations and cross-functional teams.
• Lead PR initiatives and manage external agencies.
• Analyze performance metrics to optimize efforts.

Skills

Market Planning

Market Research

Sales Collaboration

Public Relations

Team Leadership

Hospitality Experience

Digital Marketing

Communication Skills

Education

Bachelor’s degree in Marketing/Business/Communications

Master’s degree (advantage)

Job description

Role Description The Head of Marketing is a full-time, on-site role based in Dubai, responsible for leading all marketing activities for Roasters Specialty Coffee House. This role oversees the development and execution of comprehensive marketing strategies that strengthen brand positioning, drive customer acquisition, and foster loyalty across digital and offline channels. Daily tasks include planning and managing campaigns, supervising market research, coordinating with operations teams, and ensuring consistent brand positioning. The Head of Marketing will also lead public relations initiatives, manage external agencies and partners, and analyze performance metrics to optimize marketing efforts. This position requires close collaboration with leadership to align marketing plans with business goals and the brand’s core values of quality, culture, and community.

Qualifications

• Demonstrated expertise in Market Planning and Marketing Management, with the ability to develop and execute integrated marketing strategies.
• Strong Market Research capabilities to gather insights, understand customer behavior, and identify growth opportunities.
• Proficiency in Sales-related collaboration, including supporting promotional activities and aligning marketing with revenue goals.
• Experience in Public Relations, including media outreach, brand storytelling, and reputation management.
• Proven leadership experience managing marketing teams, agencies, and cross-functional stakeholders.
• Experience in hospitality, food & beverage, or lifestyle brands is highly beneficial, especially within the GCC region.
• Advanced skills in digital marketing, social media, content strategy, and campaign analytics.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; a relevant master’s degree is an advantage.
• Excellent communication, presentation, and interpersonal skills, with the ability to work in a diverse, fast-paced environment.