Head of Marketing

Antal International; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading real estate company based in Dubai is seeking a Head of Marketing to enhance market presence and support sales objectives. The ideal candidate will lead the marketing strategy and oversee digital marketing efforts, team management, and brand development. With at least 6 years of marketing experience, the role requires strong leadership and a deep understanding of marketing dynamics in real estate.

Benefits

Competitive salary

Performance-based incentives

Qualifications

• 6+ years of experience in marketing, including 2+ years in senior leadership.
• Proven track record in brand building and campaign management.
• Strong knowledge of digital marketing and customer engagement strategies.

Responsibilities

• Lead the development and execution of marketing strategy and brand positioning.
• Plan and manage marketing campaigns across various channels.
• Monitor market trends and perform research to inform product positioning.

Skills

Leadership skills

Strategic thinking

Digital marketing expertise

Analytical skills

Project management

Communication skills

Education

Bachelor’s degree in Marketing or related field

Master’s degree (preferred)

Job description

Department: Sales & Marketing

Reporting to: Sales Director

Location: Dubai, UAE

Position Summary The Head of Marketing will lead the development and execution of the company’s marketing and brand strategy to strengthen market presence, drive qualified leads, and support sales objectives across all real estate projects. This role requires a strategic thinker with strong leadership capabilities, creativity, and a deep understanding of real estate marketing dynamics.

Key Responsibilities

Strategic Leadership

Develop and implement the overall marketing strategy to align with the company’s business goals and project objectives. Define and oversee brand positioning, messaging, and communication strategies across all platforms. Work closely with senior management to support new project launches, product positioning, and go-to-market strategies.

Marketing Planning & Execution

Plan and manage marketing campaigns across digital, print, outdoor, and event channels to maximize visibility and lead generation. Oversee the creation of high-quality marketing materials, sales collateral, and project presentations. Ensure consistent brand identity and messaging across all customer touchpoints and media. Drive innovative campaigns leveraging social media, content marketing, influencer engagement, and experiential marketing.

Digital & Performance Marketing

Lead digital marketing efforts including website management, SEO/SEM, social media, and paid advertising. Manage lead generation strategies, analytics, and conversion tracking to optimize marketing ROI. Implement data-driven insights to enhance marketing performance and customer engagement.

Market Research & Insights

Monitor market trends, consumer behaviour, and competitor activities to identify opportunities and challenges. Conduct research and analysis to support product positioning, pricing strategy, and marketing campaigns. market intelligence and recommendations to the leadership team.

Team Leadership

Build, lead, and mentor a high-performing marketing team across various functions (digital, design, events, PR, and communications). Manage relationships with creative, media, and PR agencies to ensure timely and effective execution. Establish clear KPIs, monitor performance, and drive a culture of creativity, accountability, and results.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s degree preferred)
• Minimum 6 years of experience in marketing, with at least 2 years in a senior leadership role, ideally within real estate development, property, or luxury sectors
• Proven track record in brand building, campaign management, and lead generation
• Strong knowledge of digital marketing, analytical tools, and customer engagement strategies
• Excellent leadership, communication, and project management skills

Personal Attributes

Strategic, creative, and commercially minded. Strong leadership and team development skills. Excellent presentation and stakeholder management abilities. Highly organized, analytical, and performance-driven. Passionate about real estate, branding, and innovation.

Compensation

Competitive salary and performance-based incentives commensurate with experience.